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Hendrith Vanlon Smith
“Business ideation is the creative engine that transforms abstract concepts into living, profitable realities; by systematically executing what I call The Five Steps of Business Ideation—beginning with an unshakeable Value Basis focused on providing unique value, rigorously Estimating the Market for that value, Imagining Efficient Delivery of that value aligned with technological and operational readiness, Evaluating Profitability from that value exchange down to the minutiae of revenue and expenses, and driving decisive Execution with capital, strategy, and action—leaders unlock superior, resilient ideation that continuously renews the enterprise and positions it for enduring market dominance.”
― Hendrith Vanlon Smith