Business Writing Quotes

Quotes tagged as "business-writing" Showing 1-2 of 2
Lisa Masiello
“A press release announces your news. A media alert informs reporters of an event's location and time. Both belong in your trade show PR toolkit. Use the press release to share a story and the alert to drive attendance.”
Lisa Masiello, Trade Show 411: The Essential Guide to Exhibiting Like a Pro