Buyer Behavior Quotes

“In each case, the relative cost of postponing the purchase for buyer and seller determines the intensity of competition between the [past and future] selves of the seller. If the buyer has a lower cost of postponing the purchase (delay, making do with an interior model) than the seller (inventory, staff salaries) the buyer has the bargaining power.”
― Rakesh V. Vohra, Principles of Pricing: An Analytical Approach