Competitive Strategy Quotes

“Fortunately, Marhsall found an eager audience in fellow intellectual Ikle, who recognized at once that ONA's analysis and prescriptions for the Cold War reinforced Reagan's intuitions. Together Ikle and Marshall pressed the military services to build budget plans around 'exploiting opportunities to impose disproportionate costs on the USSE over the long term.' This was Marshall's concept of 'Competitive strategies', which 'depended on identifying areas of comparative US advantage and using them to exploit areas of comparative Soviet weakness or disadvantage.”
― William Inboden, The Peacemaker: Ronald Reagan in the White House and the World