Consumer Study Quotes

“The conventional way of understanding taste, according to Distinction, is to view it as a capacity for aesthetic judgments in areas such as music, art, and literature. Though rarely made explicit, it is well understood that taste can be found only among the elite, and that the lower classes lack it. Bourdieu argues that it is imperative to break with this concept of taste and replace it with one that is sociological in nature. In order to do so, Bourdieu expands the concept of taste from including only "aesthetic consumption" to including "ordinary consumption," that is, the consumption of clothing, furniture, and food ([1979] 1986:100). He also extends the concept of taste to all social classes, and shows that what constitutes "good taste" is very much part of the struggle for domination in society.”
― Richard Swedberg, Principles of Economic Sociology