Copywriting Quotes

“The maker of an advertised article knows the manufacturing side and probably the dealers side. But this very knowledge often leads him astray in respect to customers. His interests are not in their interests. The advertising man studies the consumer. He tries to place himself in the position of the buyer. His success largely depends on doing that to the exclusion of everything else.

This book will contain no more important chapter than this one on salesmanship. The reason for most of the non-successes in advertising is trying to sell people what they do not want. But next to that comes lack of true salesmanship.

Ads are planned and written with some utterly wrong conception. They are written to please the seller. The interest of the buyer are forgotten. One can never sell goods profitably, in person or in print, when that attitude exists.”
― Claude C. Hopkins, Scientific Advertising

“Your right people will hear you differently.”
― Melissa Bolton

“Confidence walks into a room differently.”
― Melissa Bolton

“Don't seek popularity, seek integrity and authenticity. Everything else will follow.”
― Melissa Bolton

“Too busy focusing on my grass to worry about whether yours is greener.”
― Melissa Bolton

“Your brand is the way your business is personified in the minds of consumers.”
― Melissa Bolton

“Whatever makes you unique is your greatest asset.”
― Melissa Bolton

“Successful brands are an experience, not an entity.”
― Melissa Bolton

“You can say all the right things, for all the right reasons, but if you're talking to the wrong people, it will never matter.”
― Melissa Bolton

“You get what you settle for.”
― Melissa Bolton

“Be an innovator, not an imitator.”
― Melissa Bolton

“Make your customer the hero of your brand story.”
― Melissa Bolton

“Your niche isn't a person you serve, it's a problem you solve.”
― Melissa Bolton

“Be worth knowing, not just well-known.”
― Melissa Bolton

“Serve a niche, not a nation.”
― Melissa Bolton

“Make authenticity part of your growth strategy.”
― Melissa Bolton

“The most memorable people are the ones who don't remind me of anyone else.”
― Melissa Bolton

“Don't be something for everyone. Be everything for someone.”
― Melissa Bolton

“Your purpose: Find something more important than you are, and dedicate your life to it.”
― Melissa Bolton

“Maybe that person you don't understand is just a lesson you haven't learned yet.”
― Melissa Bolton

“When you're true to yourself you're going to lose some people. Let them go.”
― Melissa Bolton

“Don't borrow lessons you haven't learned or experiences you haven't had, and try to write them into your own success story. It doesn't work.”
― Melissa Bolton

“If you find yourself explaining your worth, you've already forgotten your value.”
― Melissa Bolton

“To truly succeed, one must first be distinctive.”
― Melissa Bolton

“The place you're used to isn't necessarily the place you belong.”
― Melissa Bolton

“The sky's the limit? How very claustrophobic.”
― Melissa Bolton

“Be a game changer. The world has enough followers.”
― Melissa Bolton

“In your hesitation, I found my answer.”
― Melissa Bolton

“If you aren't intentional, you'll turn out ordinary.”
― Melissa Bolton

“Don’t steal a concept. Absorb its essence, then create something it could never become without you. That's how you originate a masterpiece from an existing concept.”
― Timsux Wales