Corporatization Quotes

“Artists are one the final holdouts. Virtually every profession is being driven towards commodification. And corporations, with their profit-driven standardization, building consensus, obfuscation, and aversion to risk, are the ENEMY of art.”
― Kate Kretz, Art from Your Core: A Holistic Guide to Visual Voice

“It is frightening for me to hear freshman art students talk about "branding," because, know it or not, they represent the last frontier. If the artists give up, there is no one else left. If we throw away our agency, being seduced into a corporate mentality so we can simply make our product to get our piece of the pie, we put another nail in the coffin of art's higher power.”
― Kate Kretz, Art from Your Core: A Holistic Guide to Visual Voice