Couponing Quotes

“For thirty-two years I went shopping with my coupon box in tow
without ever seeing another consumer with either a coupon box or
binder. Not once. I spotted small coupon wallets that fit in a purse
or envelopes of coupons, but never a box or binder. By early 2011,
I was beginning to see women with coupon binders everywhere I
went. All of a sudden, couponing was hot. It was as if couponing
was a totally new concept, and yet coupons had been around for
over 125 years.”
― Mary Potter Kenyon, Coupon Crazy: The Science, the Savings, and the Stories Behind America's Extreme Obsession

“Despite their inherent messiness, consumers aren’t about to
give up on a mode of savings that is so much under their control.
Afer all, the price savings from a coupon is guaranteed to go
directly to the consumer using it. A coupon can allow a consumer
to purchase brand-name products at the same, or sometimes even
a lower price, than a store brand. And only the coupon-using consumer
obtains those benefits.”
― Mary Potter Kenyon, Coupon Crazy: The Science, the Savings, and the Stories Behind America's Extreme Obsession