Cradle To Cradle Quotes

“We see a world of abundance, not limits. In the midst of a great deal of talk about reducing the human ecological footprint, we offer a different vision. What if humans designed products and system that celebrate an abundance of human creativity, culture, and productivity? That are so intelligent and safe, our species leaves an ecological footprint to delight in, not lament?”
― Michael Braungart, Cradle to Cradle: Remaking the Way We Make Things

“Design is the first signal of human intention. When we look at plastics in our environment, if it's our intention to do these things then we must question our intentions. If it's not our intention, then what's our plan? The question becomes how we can behave in a way that works.”
― William McDonough

“I was tired of working hard to be less bad. I wanted to be involved in making buildings, even products, with completely positive intentions”
― William McDonough, Michael Braungart

“....in 1991 we coauthored the Hannover Principles, design guidelines for the 2000 World's Fair that were issued at the World Urban Forum of the Earth Summit in 1992. Foremost among them was "Eliminate the concept of waste" - not reduce, minimize, or avoid waste, as environmentalists were then propounding, but eliminate the very concept, by design”
― Michael Braungart

“form follows evolution”
― William McDonoughdonough