Emotional Generosity Quotes

“Emotional generosity is when an individual or organization combines empathy—the willingness to feel, understand, and share another person’s experiences and emotions—and sacrifice, surren- dering something you need or desire so that someone else can have it. The result of combining these two attributes is trust: the belief that someone or something is good, honest, and reliable. And when someone trusts you, they’re willing to emotionally connect with you. That connection, that bond, is invaluable, both in personal relationships and organizational loyalty and growth. When people feel trust and connection, they allow themselves to be taken on a journey, and that’s what makes it possible to create something truly special.”
― Alan Philips, The Age of Ideas: Unlock Your Creative Potential

“Shortcuts don’t work because by nature they show you don’t really care about the customer’s needs more than your own. Manipulating a customer into action is no different from manipulating a friend to get your way. True emotional generosity combines action and intention to create lasting connection.”
― Alan Philips, The Age of Ideas: Unlock Your Creative Potential

“In our new paradigm, your business must make people feel. The people who need to feel good about your brand are your customers, and your job is to make them happy. Customers are happy when they feel you understand their needs and are willing to sacrifice to make sure they’re met. This sacrifice can manifest itself in many forms—from working extra-hard to provide the goods or services you promised, or going above and beyond to fix something that went wrong. Whatever you do, when you meet the needs of your customers consistently and exceed their expectations with more care for their happiness than your bottom line, you become worthy of loyalty and trust. That loyalty and trust strengthens the connection that’s the bedrock of a great brand and a key component of unlocking your creative potential. That’s what it means for an organization to be emotionally generous.”
― Alan Philips