Frame Battle Quotes

“When people were attempting to persuade others in the legendary Arena in ancient Greece, frame battles were frequently conducted. The delivery and techniques may have changed over time, but the fundamental ideas behind frame control have mostly remained the same.”
― Josh King Madrid

“Control in this context does not mean domineering others or dominating a conversation...Your framing should enthuse and captivate the audience rather than trying to convince them of your own notions or viewpoints.”
― Josh King Madrid