Ftc Guidelines Quotes

“Imagine you are a reader perusing reviews of a brand new title to decide if that book is right for you. All the reviews are positive, glowing reports, and you purchase the book feeling confident it’s a winner based on the high ratings it’s sporting. Then after reading it, your excitement and warm fuzzy feelings over the title (and those reviews) have vanished. We must not have read the same book, you begin to wonder. So you go back and look at the reviews again. Now there are several low reviews posted— ARCs that were previously held back. And low and behold, the less than stellar reviews point to the same issues you had. Don’t you feel duped? You should because under this scenario the review system didn't give you an ample sampling of varied opinions.”
― Book –Bosomed in Mythbusting the Book Review System