Hotel Strategy Quotes

“Your USP is never what you think it is. It is what your customer think it is.”
― Simone Puorto

“A new dot.com bubble for AI? I doubt it. Companies do not invest in AI because it's hot, but because it is efficient”
― Simone Puorto

“Let computers do what computers do best and let humans do what humans do best”
― Simone Puorto

“AI is already mainstream. It's just not very visible”
― Simone Puorto

“Between getting a fax room confirmation and being asked for passport by an animatronic velociraptor, there must be a healthy sweet spot in the use of technology in our industry”
― Simone Puorto

“What we are likely to see is AI working together with humans, not AI replacing humans”
― Simone Puorto

“We are the last generation with scraped knees. Next one will make no difference between on and off-line reality”
― Simone Puorto

“If we want a real frictionless hotel experience, we need to have frictionless hotel infrastructures”
― Simone Puorto

“Technology evolution is far from linear. It is very, very bumpy”
― Simone Puorto

“Hyper-personalization" is the new "Direct Booking”
― Simone Puorto

“When it comes to hotels, photography should be able to sell a specific product: your rooms”
― Simone Puorto

“If everything is important, then nothing is important”
― Simone Puorto

“Learn.
Work.
Create.”
― Simone Puorto

“Technology made the life of professional photographers easier, but it also opened the doors for a generation of amateurs that do not know the industry. And, when it comes to commercial photography, this is the perfect recipe for disaster.”
― Simone Puorto

“When uploading a photo of your hotel online, you are the eyes (and the wallet) of your future guests, so don’t take it lightly”
― Simone Puorto

“In any modern hotel, having a centralized system is critical in order to increase efficiency, avoid time waste and reduce human error, therefore PMS must eventually connect to nearly all the software the hotel is using.”
― Simone Puorto

“The extreme competitiveness in travel is slowly bringing search engines, OTAs and metasearch engines to converge towards an increasingly homogeneous model. The reason is simple, almost Darwinian: the model that will prove to be the most efficient in terms of scalability and efficiency for the end user is going to prevail.”
― Simone Puorto