Macluhan Quotes

“He illuminates the landscape of society with an intense, ultra sensitive light and brings out a strange, hyperreal relief - a coherent reading, precisely like the light of a laser.

The local is a shabby thing. There's nothing worse than bringing us back down to our own little corner, our own territory, the radiant promiscuity of the face to face. A culture which has taken the risk of the universal, must perish by the universal.

Exile always offers a marvellous - pathetic or dramatic - distance, a distance which aids judgement, a serenity orphaned by its own world. Deterritorialization, on the other hand, is a demented deprivation. It is like a lobotomy. It has in it something of agony, of the inconstancy and disconnection of circuits.

You need an infinite stretch of time ahead of you to start to think, infinite energy to make the smallest decision. The world is getting denser. The immense number of useless projects is bewildering. Too many things have to be put in to balance up an uncertain scale. You can't disappear any more. You die in a state of total indecision.

A frenzy of indifference in these times of 'speed'. In the same way as you can counter the acceleration of your molecules with an iced drink, you have to head off artificial euphoria by pulling on the brake of melancholy.
Science and technologies could have become extensions of our human faculties, as MacLuhan wanted. Instead, they have devoured them. They have become sarcastic, like the laugh of the same name which devours flesh or like the creatures on the banks of the Styx which destroy the substance of the mental faculties.”
― Jean Baudrillard, Cool Memories