Made To Stick Quotes

“Create a need for closure.”
― Chip Heath and Dan Heath

“To get someone's attention break a pattern of thinking.”
― Chip Heath and Dan Heath

“The Aha! experience is much more satisfying when it's preceded by the huh experience.”
― Chip Heath and Dan Heath

“Many armies fail because they put all their emphasis into creating a plan that becomes useless ten minutes into the battle”
― Chip Heath and Dan Heath

“We can't unlearn what we already know and there are only two ways to beat the curse, the first is not to learn anything, the second is to transform our ideas.”
― Chip Heath and Dan Heath

“There's no such thing as a passive audience.”
― Chip Heath and Dan Heath

“Plans are useful in the sense that they're proof that planning has taken place. The planning process forces people to think through the right issues. Bus as for the plans themselves they just don't work on the battle field”
― Chip Heath and Dan Heath

“You say 10 things, you say nothing.”
― Chip Heath and Dan Heath

“It's true,' replied Doris with a sniff in Bessy's direction to make her sensible of a victory, even if a minor one. 'It is amazing how so many people go insane. One day a man is a normal, friendly husband and the next he suddenly becomes a raging schizoid and slays his wife and himself as well. The result of what cause? Why, perhaps he chanced to find some schoolgirl treasure of another beau who had been his greatest rival and is stunned to discover that she secretly retains this. But usually the matter is not so simple, you know. Next to nothing may happen, jarring awake some sleeping monstrosity in a man's complex mental machinery and turning him from a sane person to a mentally sick individual. It is wholly impossible to say when a man is sane, for' -she tittered- 'scarce one of us is normal.'

'You mean - it might happen to any of us?'

'Of course,' said Doris, charmed by all this interest. 'One moment we are seated here, behaving normally and the next some tiny thing, a certain voice, a certain combination of thoughts may throw out the balance wheel of our intellects and we become potential inmates for asylums the rest of our lives. No, not one of us knows when the world will cease to be a normal, ordinary place. You know, no one ever knows when he goes insane: He supposes it is the world altering, not himself. Rooms become peopled with strange shapes and beings, sounds distort themselves into awful cries and, poof! we are judged insane.'

'Poof -' said Jacob, feeling weak and ill.

("He Didn't Like Cats")”
― L. Ron Hubbard

“Common sense is the enemy of sticky messages, if I already "get" what you're trying to tell me, why should I be obsessed about remembering it.”
― Chip Heath and Dan Heath

“The more we reduce the amount of information in an idea, the stickier it will be.”
― Chip Heath and Dan Heath

“As we gain information we are more likely to focus on what we don't know :" Someone who knows the state capitals of 17 of 50 states may be proud of her knowledge. But someone who knows 47 may think of herself as not knowing 3 capitals”
― Chip Heath and Dan Heath

“You don't have to speak monosyllables to be simple. What we mean by simple is finding the core of the idea.”
― Chip Heath and Dan Heath

“Stories should put knowledge into a frame work that is more lifelike.”
― Chip Heath and Dan Heath

“Use statistics as input not output. Use them to make up your mind on an issue.Don't make up your mind and then go looking for the number to support yourself.”
― Chip Heath and Dan Heath

“The company wants to sell you more shampoo, your friend doesn't, so she gets more trust points.”
― Chip Heath and Dan Heath

“Knowledge curses us, if we find it hard to imagine what it was like not to know it. And it becomes difficult to share our knowledge with others because we can't readily re-create our listener's state of mind.”
― Chip Heath and Dan Heath

“No detail is too small.”
― Chip Heath and Dan Heath

“Mental simulation is not as good as actually doing something. But it's the next best thing. And the right kind of a story is a simulation.”
― Chip Heath and Dan Heath