Negative Campaigning Quotes

“The same people who tell you they hate negative political TV commercials will also be able to tell you exactly what was in them. A political strategist's job is to exploit negative but memorable ads for the purpose of winning votes. The trick is being able to engage in negative campaigning without being successfully cast, or widely perceived, as running a "negative campaign.”
― Roger Stone, Stone's Rules: How to Win at Politics, Business, and Style