People Online Behaviour Quotes

“As Erika Hall, author of 'Just Enough Research' writes, "When the research focuses on what people actually do (watch cat videos) rather than what they wish they did (produce cinema-quality home movies) it actually expands possibilities.”
― Ryan Hoover, Hooked: How to Build Habit-Forming Products

“There are many counterintuitive and surprising ways companies can boost users'' motivation or increase their ability by understanding heuristics - the mental shortcuts we take to make decisions and form opinions”
― Ryan Hoover, Hooked: How to Build Habit-Forming Products