Promotional Quotes

“Without solid insights gained through market research, any kind of marketing you do is
like throwing your pamphlets at Times Square and hoping somebody will pick them up,
read them, become interested, and get the product. That happens… just not so often.”
― Pooja Agnihotri, Market Research Like a Pro

“Break down your problem as much as you can, but don’t do it on the basis of your guesses. If you don’t know exactly what is wrong, use market research to break down your problem further and further until you reach the very point of your trouble.”
― Pooja Agnihotri, Market Research Like a Pro

“There is no better tool to bring you closer to your competitors than market research. So, keep your friends close and your competitors even closer with the help of market research.”
― Pooja Agnihotri, Market Research Like a Pro

“Market research gives you enough time to learn from your competitors’ mistakes, take inspiration from their strengths, and exploit their weaknesses.”
― Pooja Agnihotri, Market Research Like a Pro

“Good market research would have made you aware of the real picture at the right time, and maybe you would have been able to write a different future because of that.”
― Pooja Agnihotri, Market Research Like a Pro

“Let market research be a permanent, ongoing part of your business strategy.”
― Pooja Agnihotri, Market Research Like a Pro

“You don’t have to wait until you have a heart attack to understand the importance of a healthy lifestyle.”
― Pooja Agnihotri, Market Research Like a Pro

“If you have no idea whether the problem is with your product, price, or something else, then it’s a good idea to start with a little research. It’s going to help you understand what the main problem is, or why people are not buying more of your products.”
― Pooja Agnihotri, Market Research Like a Pro

“All our current media concerns have in French the suffix '-aire': identitaire (issues of identity), sanitaire (health concerns), securitaire ('law and order'), humanitaire (humanitarianism). The whole lot being publicitaire (promotional). There is in this suffix something which quite aptly characterizes our culture as funerarium of received ideas and single-track thinking.”
― Jean Baudrillard, Cool Memories IV, 1995-2000

“Light of truth runs independent of money, all other paths lead back to animalkind.”
― Abhijit Naskar, World War Human: 100 New Earthling Sonnets

“That's why I don't pay to be heard,
Paid truth can't last the test of time.
Light of truth runs independent of money,
All other paths lead back to animalkind.”
― Abhijit Naskar, World War Human: 100 New Earthling Sonnets