Quantitative Methods Quotes

“In business, qualitative measurements and quantitative measurements are equally important.”
― Hendrith Vanlon Smith Jr, CEO of Mayflower-Plymouth

“[…] a student in our class asked disdainfully why quantitative methodologists do not openly criticize qualitative methods. He scoffed, 'They don't even mention it. But in courses in qualitative methods, quantitative methods always come up.'
[…]
I pointed out that the lack of critical remarks and the absence of any mention of qualitative research in 'methods' courses indicate the hegemony of the quantitative approach. Were not his statistics professors making a strong statement about the place of qualitative methods by omitting them entirely? Qualitative researchers, then, have to legitimate their perspective to students in order to break the methodological silence coming from the other side.”
― Sherryl Kleinman, Emotions and Fieldwork