This Is Marketing Quotes

“Everyone wants something that they can’t possibly have. And if they could have it, they’d discover that they didn’t really want it all along.”
― Seth Godin, This is Marketing: You Can't Be Seen Until You Learn To See

“For me, marketing works for society when the marketer and consumer are both aware of whats happening and are both satisfied with the ultimate outcome.”
― Seth Godin

“There’s a gap in the market where your version of better can make a welcome change happen.”
― Seth Godin

“The first thousand customers, if they're the right people, are practically priceless.”
― Seth Godin

“Whether something is remarkable isnt up to you, the creator. You can do your best, but the final decision is up to your user, not you.”
― Seth Godin

“The best reason someone talks about you is because they're actually talking about themselves.”
― Seth Godin

“If you need to be authentic to do your best work, you’re not a professional, you’re a fortunate amateur.”
― Seth Godin

“Authenticity in the marketplace is a myth, what people want is to be understood and to be served, not merely witness whatever you feel like doing in a given moment.”
― Seth Godin