Ux Research Quotes

“Companies say they value great design. But they assume that to do great design they need a rock star designer. But great design doesn’t live inside designers. It lives inside your users’ heads. You get inside your users heads by doing good UX research: research that provides actionable and testable insights into users’ needs.”
― David Travis, Think Like a UX Researcher: How to Observe Users, Influence Design, and Shape Business Strategy

“Rule of thumb: Anyone will say your idea is great if you're annoying enough about it.”
― Rob Fitzpatrick, The Mom Test: How to talk to customers & learn if your business is a good idea when everyone is lying to you