Virality Quotes

“Six degrees of separation doesn't mean that everyone is linked to everyone else in just six steps. It means that a very small number of people are linked to everyone else in a few steps, and the rest of us are linked to the world through those special few.”
― Malcolm Gladwell, The Tipping Point: How Little Things Can Make a Big Difference

“We're experiencing the genesis of a community where it does not matter where your roots lie, but what you believe in. We will continue to create an inclusive and sustainable spirit, spreading the word from coast to mountaintop.”
― Akilnathan Logeswaran

“...the true assassin of a viral lie is not rigorous fact-checking. It is, ultimately, fatigue.”
― Anurag Minus Verma, The Great Indian Brain Rot : Love, Lies and Algorithms in Digital India

“You can practice your grumpy face a million times, you can make a dog surf, you can explode in laughter like Chewbacca mom, and still not “go viral”. You can, however, secure incredibly valuable exposure by spending more time on distribution.”
― Laura Busche, Powering Content: Building a Nonstop Content Marketing Machine

“Because of that, judgments of newsworthiness are often contagious; nothing obscures the fact that a decision is being made quite like everyone else making it, too. Thus, a shortcut to newsworthiness has always been whether other news organizations are covering a story — if they are, then it’s newsworthy by definition. In the modern era, a shortcut to newsworthiness is social media virality; if people are already talking about a story or a tweet, that makes it newsworthy almost by definition. In both cases, the presence of other outlets and other voices serves to build a fortress of tautology: whatever everyone is covering is newsworthy because everyone is covering it.”
― Ezra Klein

“This...feels particularly important in the age of social media, where we can make our pain viral before we even had a chance to feel it.”
― Leah Lakshmi Piepzna-Samarasinha, Beyond Survival: Strategies and Stories from the Transformative Justice Movement

“...facts are clunky. Myths, on the other hand, go viral.”
― Anurag Minus Verma, The Great Indian Brain Rot : Love, Lies and Algorithms in Digital India