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26 books
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22 voters
Brands Books
Showing 1-50 of 230
Alchemy: The Surprising Power of Ideas That Don't Make Sense (Paperback)
by (shelved 5 times as brands)
avg rating 4.20 — 9,399 ratings — published 2019
Shoe Dog: A Memoir by the Creator of Nike (Hardcover)
by (shelved 4 times as brands)
avg rating 4.45 — 379,931 ratings — published 2016
No Logo (Paperback)
by (shelved 4 times as brands)
avg rating 3.89 — 33,065 ratings — published 2000
Positioning: The Battle for Your Mind (Paperback)
by (shelved 3 times as brands)
avg rating 4.04 — 18,578 ratings — published 1980
BUILDING WINNING BRANDS: A Commonsense Approach To Brand Building (Kindle Edition)
by (shelved 2 times as brands)
avg rating 4.39 — 157 ratings — published
Designing Brand Identity: An Essential Guide for the Whole Branding Team (Hardcover)
by (shelved 2 times as brands)
avg rating 4.12 — 2,720 ratings — published 2003
Obsessed: Building a Brand People Love from Day One (Hardcover)
by (shelved 2 times as brands)
avg rating 3.96 — 984 ratings — published
Building a StoryBrand: Clarify Your Message So Customers Will Listen (Hardcover)
by (shelved 2 times as brands)
avg rating 4.26 — 27,104 ratings — published 2017
Zero to One: Notes on Startups, or How to Build the Future (Hardcover)
by (shelved 2 times as brands)
avg rating 4.14 — 409,113 ratings — published 2014
Made to Stick: Why Some Ideas Survive and Others Die (Hardcover)
by (shelved 2 times as brands)
avg rating 3.98 — 100,611 ratings — published 2006
How Brands Grow: What Marketers Don't Know (Hardcover)
by (shelved 2 times as brands)
avg rating 4.15 — 3,935 ratings — published 2010
The Everything Store: Jeff Bezos and the Age of Amazon (Hardcover)
by (shelved 2 times as brands)
avg rating 4.13 — 78,154 ratings — published 2013
Tribes: We Need You to Lead Us (Hardcover)
by (shelved 2 times as brands)
avg rating 3.80 — 42,514 ratings — published 2008
Start with Why: How Great Leaders Inspire Everyone to Take Action (Hardcover)
by (shelved 2 times as brands)
avg rating 4.10 — 275,745 ratings — published 2009
Grinding It Out: The Making of McDonald's (Mass Market Paperback)
by (shelved 2 times as brands)
avg rating 4.01 — 9,070 ratings — published 1977
The Google Story: Inside the Hottest Business, Media and Technology Success of Our Time (Paperback)
by (shelved 2 times as brands)
avg rating 3.88 — 16,249 ratings — published 2005
The Man Who Saved the Union: Ulysses Grant in War and Peace (Hardcover)
by (shelved 2 times as brands)
avg rating 4.13 — 6,225 ratings — published 2012
Traitor to His Class: The Privileged Life and Radical Presidency of Franklin Delano Roosevelt (Hardcover)
by (shelved 2 times as brands)
avg rating 4.02 — 11,313 ratings — published 2008
The Truth about Creating Brands People Love (Paperback)
by (shelved 2 times as brands)
avg rating 4.22 — 27 ratings — published 2008
Brand Sense: Build Powerful Brands through Touch, Taste, Smell, Sight, and Sound (Hardcover)
by (shelved 2 times as brands)
avg rating 3.87 — 891 ratings — published 2005
Shoemaker: The Untold Story of the British Family Firm that Became a Global Brand (Kindle Edition)
by (shelved 1 time as brands)
avg rating 4.06 — 620 ratings — published
Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It (Kindle Edition)
by (shelved 1 time as brands)
avg rating 4.24 — 4,174 ratings — published
Ogilvy on Advertising (Paperback)
by (shelved 1 time as brands)
avg rating 4.15 — 11,841 ratings — published 1983
Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers (Paperback)
by (shelved 1 time as brands)
avg rating 4.02 — 31,728 ratings — published 2002
Notes from the Brand Stand: Thoughts on Emotional Branding from Someone Who Has Fought for Consumer Attention and Won (Kindle Edition)
by (shelved 1 time as brands)
avg rating 4.42 — 1,125 ratings — published
Be Your Own Brand: A Breakthrough Formula for Standing Out from the Crowd (Paperback)
by (shelved 1 time as brands)
avg rating 3.48 — 153 ratings — published 2002
The Last Campaign: Sherman, Geronimo and the War for America (Hardcover)
by (shelved 1 time as brands)
avg rating 3.99 — 917 ratings — published 2022
Storming the Magic Kingdom : Wall Street, the raiders and the Battle for Disney (Hardcover)
by (shelved 1 time as brands)
avg rating 4.21 — 160 ratings — published
Brand Mysticism: Cultivate Creativity and Intoxicate Your Audience (Hardcover)
by (shelved 1 time as brands)
avg rating 4.09 — 64 ratings — published 2022
Rags To Riches: How Corporate Culture Spawned A Great Company (Hardcover)
by (shelved 1 time as brands)
avg rating 4.31 — 16 ratings — published 2004
Frostbite: How Refrigeration Changed Our Food, Our Planet, and Ourselves (Hardcover)
by (shelved 1 time as brands)
avg rating 4.20 — 2,928 ratings — published 2024
How Big Things Get Done: The Surprising Factors That Determine the Fate of Every Project, from Home Renovations to Space Exploration and Everything In Between (Hardcover)
by (shelved 1 time as brands)
avg rating 4.27 — 10,096 ratings — published 2023
Unreasonable Hospitality: The Remarkable Power of Giving People More Than They Expect (Hardcover)
by (shelved 1 time as brands)
avg rating 4.41 — 40,515 ratings — published 2022
Trump: The Art of the Deal (Paperback)
by (shelved 1 time as brands)
avg rating 3.72 — 26,591 ratings — published 1987
Competitive Strategy: Techniques for Analyzing Industries and Competitors (Hardcover)
by (shelved 1 time as brands)
avg rating 4.17 — 17,060 ratings — published 1980
Purple Cow: Transform Your Business by Being Remarkable (Hardcover)
by (shelved 1 time as brands)
avg rating 3.78 — 56,351 ratings — published
7 Powers: The Foundations of Business Strategy (Paperback)
by (shelved 1 time as brands)
avg rating 4.26 — 3,110 ratings — published
Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant (Hardcover)
by (shelved 1 time as brands)
avg rating 4.01 — 89,574 ratings — published 2005
Cultural Intelligence for Marketers: Building an Inclusive Marketing Strategy (Hardcover)
by (shelved 1 time as brands)
avg rating 4.22 — 9 ratings — published
Grande Sertão: Veredas (Brochura)
by (shelved 1 time as brands)
avg rating 4.62 — 6,564 ratings — published 1956
Sole Provider: 30 Years of Nike Basketball (Hardcover)
by (shelved 1 time as brands)
avg rating 3.33 — 3 ratings — published 2005
Jitterbug Perfume (Paperback)
by (shelved 1 time as brands)
avg rating 4.23 — 81,613 ratings — published 1984
If My Nikes Could Talk (Hardcover)
by (shelved 1 time as brands)
avg rating 1.00 — 1 rating — published
Audition (Hardcover)
by (shelved 1 time as brands)
avg rating 3.28 — 44,604 ratings — published 2025
The Nike Collection (Kindle Edition)
by (shelved 1 time as brands)
avg rating 0.0 — 0 ratings — published 2011
Sneaker Story: Der Zweikampf Von Adidas Und Nike (Paperback)
by (shelved 1 time as brands)
avg rating 2.50 — 2 ratings — published 2006
The Sound of Things Falling (Hardcover)
by (shelved 1 time as brands)
avg rating 3.85 — 22,120 ratings — published 2011
Glorious Exploits (Hardcover)
by (shelved 1 time as brands)
avg rating 4.13 — 24,438 ratings — published 2024
Earthlings (Hardcover)
by (shelved 1 time as brands)
avg rating 3.60 — 106,622 ratings — published 2018
The Collected Stories (Hardcover)
by (shelved 1 time as brands)
avg rating 4.25 — 7,349 ratings — published 2006
“She kneeled down, opened the wine fridge, and scanned the shelves, filled with a variety of white wines. Sam began to pull each bottle out and read the labels; all of the wines were products of the dozens of vineyards that dotted northern Michigan, including the two peninsulas that ran north from Traverse City into Grand Traverse Bay. There was a wealth of whites- chardonnays, sauvignon blancs, Rieslings, rosés, and dessert wines.
All of these were produced within a few miles of here, Sam thought, a feeling of pride filling her soul.
Sam pulled out a pinot gris and stood. A few bottles of red gleamed in the fading day's light: a cab franc, a pinot noir, a merlot. Robust reds were a bit harder to come by in northern Michigan because of the weather and growing season, but Sam was happy to see such a selection.
Sam had had the pleasure of meeting famed Italian chef Mario Batali at culinary school, and the two had bonded over Michigan. Batali owned a summer home in Northport, not far from Suttons Bay, and he had been influential early on in touting Michigan's summer produce and fruit, fresh fish, and local farms and wineries. When someone in class had mocked Michigan wines, saying they believed it was too cold to grow grapes, Batali had pointedly reminded them that Michigan was on the forty-fifth parallel, just like Bordeaux, Burgundy, and Alsace.
Sam had then added that Lake Michigan acted like a big blanket or air conditioner along the state's coastline, and the effect created perfect temperatures and growing conditions for grapes and, of course, apples, cherries, asparagus, and so much more. Batali had winked at her, and Sam had purchased a pair of orange Crocs not long after in his honor.”
― The Recipe Box
All of these were produced within a few miles of here, Sam thought, a feeling of pride filling her soul.
Sam pulled out a pinot gris and stood. A few bottles of red gleamed in the fading day's light: a cab franc, a pinot noir, a merlot. Robust reds were a bit harder to come by in northern Michigan because of the weather and growing season, but Sam was happy to see such a selection.
Sam had had the pleasure of meeting famed Italian chef Mario Batali at culinary school, and the two had bonded over Michigan. Batali owned a summer home in Northport, not far from Suttons Bay, and he had been influential early on in touting Michigan's summer produce and fruit, fresh fish, and local farms and wineries. When someone in class had mocked Michigan wines, saying they believed it was too cold to grow grapes, Batali had pointedly reminded them that Michigan was on the forty-fifth parallel, just like Bordeaux, Burgundy, and Alsace.
Sam had then added that Lake Michigan acted like a big blanket or air conditioner along the state's coastline, and the effect created perfect temperatures and growing conditions for grapes and, of course, apples, cherries, asparagus, and so much more. Batali had winked at her, and Sam had purchased a pair of orange Crocs not long after in his honor.”
― The Recipe Box
“Down every aisle a single thought follows me like a shadow: Brand Italy is strong. When it comes to cultural currency, there is no brand more valuable than this one. From lipstick-red sports cars to svelte runway figures to enigmatic opera singers, Italian culture means something to everyone in the world. But nowhere does the name Italy mean more than in and around the kitchen. Peruse a pantry in London, Osaka, or Kalamazoo, and you're likely to find it spilling over with the fruits of this country: dried pasta, San Marzano tomatoes, olive oil, balsamic vinegar, jars of pesto, Nutella.
Tucked into the northwest corner of Italy, sharing a border with France and Switzerland, Piedmont may be as far from the country's political and geographical center as possible, but it is ground zero for Brand Italy. This is the land of Slow Food. Of white truffles. Barolo. Vermouth. Campari. Breadsticks. Nutella. Fittingly, it's also the home of Eataly, the supermarket juggernaut delivering a taste of the entire country to domestic and international shoppers alike. This is the Eataly mother ship, the first and most symbolically important store for a company with plans for covering the globe in peppery Umbrian oil, and shavings of Parmigiano-Reggiano Vacche Rosse.
We start with the essentials: bottle opener, mini wooden cutting board, hard-plastic wineglasses. From there, we move on to more exciting terrain: a wild-boar sausage from Tuscany. A semiaged goat's-milk cheese from Molise. A tray of lacy, pistachio-pocked mortadella. Some soft, spicy spreadable 'nduja from Calabria. A jar of gianduja, the hazelnut-chocolate spread that inspired Nutella- just in case we have any sudden blood sugar crashes on the trail.”
― Pasta, Pane, Vino: Deep Travels Through Italy's Food Culture
Tucked into the northwest corner of Italy, sharing a border with France and Switzerland, Piedmont may be as far from the country's political and geographical center as possible, but it is ground zero for Brand Italy. This is the land of Slow Food. Of white truffles. Barolo. Vermouth. Campari. Breadsticks. Nutella. Fittingly, it's also the home of Eataly, the supermarket juggernaut delivering a taste of the entire country to domestic and international shoppers alike. This is the Eataly mother ship, the first and most symbolically important store for a company with plans for covering the globe in peppery Umbrian oil, and shavings of Parmigiano-Reggiano Vacche Rosse.
We start with the essentials: bottle opener, mini wooden cutting board, hard-plastic wineglasses. From there, we move on to more exciting terrain: a wild-boar sausage from Tuscany. A semiaged goat's-milk cheese from Molise. A tray of lacy, pistachio-pocked mortadella. Some soft, spicy spreadable 'nduja from Calabria. A jar of gianduja, the hazelnut-chocolate spread that inspired Nutella- just in case we have any sudden blood sugar crashes on the trail.”
― Pasta, Pane, Vino: Deep Travels Through Italy's Food Culture
