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Alchemy: The Surprising Power of Ideas That Don't Make Sense Alchemy: The Surprising Power of Ideas That Don't Make Sense (Paperback)
by (shelved 5 times as brands)
avg rating 4.20 — 9,768 ratings — published 2019
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Shoe Dog: A Memoir by the Creator of Nike Shoe Dog: A Memoir by the Creator of Nike (Hardcover)
by (shelved 4 times as brands)
avg rating 4.45 — 388,587 ratings — published 2016
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No Logo No Logo (Paperback)
by (shelved 4 times as brands)
avg rating 3.90 — 33,290 ratings — published 2000
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Positioning: The Battle for Your Mind Positioning: The Battle for Your Mind (Paperback)
by (shelved 3 times as brands)
avg rating 4.04 — 18,682 ratings — published 1980
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BUILDING WINNING BRANDS: A Commonsense Approach To Brand Building BUILDING WINNING BRANDS: A Commonsense Approach To Brand Building (Kindle Edition)
by (shelved 2 times as brands)
avg rating 4.40 — 158 ratings — published
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Designing Brand Identity: An Essential Guide for the Whole Branding Team Designing Brand Identity: An Essential Guide for the Whole Branding Team (Hardcover)
by (shelved 2 times as brands)
avg rating 4.12 — 2,737 ratings — published 2003
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Obsessed: Building a Brand People Love from Day One Obsessed: Building a Brand People Love from Day One (Hardcover)
by (shelved 2 times as brands)
avg rating 3.96 — 988 ratings — published
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Building a StoryBrand: Clarify Your Message So Customers Will Listen Building a StoryBrand: Clarify Your Message So Customers Will Listen (Hardcover)
by (shelved 2 times as brands)
avg rating 4.26 — 27,519 ratings — published 2017
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Zero to One: Notes on Startups, or How to Build the Future Zero to One: Notes on Startups, or How to Build the Future (Hardcover)
by (shelved 2 times as brands)
avg rating 4.14 — 418,416 ratings — published 2014
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Made to Stick: Why Some Ideas Survive and Others Die Made to Stick: Why Some Ideas Survive and Others Die (Hardcover)
by (shelved 2 times as brands)
avg rating 3.98 — 101,526 ratings — published 2006
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How Brands Grow: What Marketers Don't Know How Brands Grow: What Marketers Don't Know (Hardcover)
by (shelved 2 times as brands)
avg rating 4.15 — 4,036 ratings — published 2010
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The Everything Store: Jeff Bezos and the Age of Amazon The Everything Store: Jeff Bezos and the Age of Amazon (Hardcover)
by (shelved 2 times as brands)
avg rating 4.13 — 78,658 ratings — published 2013
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Tribes: We Need You to Lead Us Tribes: We Need You to Lead Us (Hardcover)
by (shelved 2 times as brands)
avg rating 3.80 — 42,667 ratings — published 2008
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Start with Why: How Great Leaders Inspire Everyone to Take Action Start with Why: How Great Leaders Inspire Everyone to Take Action (Hardcover)
by (shelved 2 times as brands)
avg rating 4.09 — 281,110 ratings — published 2009
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Grinding It Out: The Making of McDonald's Grinding It Out: The Making of McDonald's (Mass Market Paperback)
by (shelved 2 times as brands)
avg rating 4.01 — 9,205 ratings — published 1977
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The Google Story: Inside the Hottest Business, Media and Technology Success of Our Time The Google Story: Inside the Hottest Business, Media and Technology Success of Our Time (Paperback)
by (shelved 2 times as brands)
avg rating 3.88 — 16,264 ratings — published 2005
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The Man Who Saved the Union: Ulysses Grant in War and Peace The Man Who Saved the Union: Ulysses Grant in War and Peace (Hardcover)
by (shelved 2 times as brands)
avg rating 4.13 — 6,257 ratings — published 2012
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Traitor to His Class: The Privileged Life and Radical Presidency of Franklin Delano Roosevelt Traitor to His Class: The Privileged Life and Radical Presidency of Franklin Delano Roosevelt (Hardcover)
by (shelved 2 times as brands)
avg rating 4.03 — 11,405 ratings — published 2008
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The Truth about Creating Brands People Love The Truth about Creating Brands People Love (Paperback)
by (shelved 2 times as brands)
avg rating 4.19 — 26 ratings — published 2008
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Brand Sense: Build Powerful Brands through Touch, Taste, Smell, Sight, and Sound Brand Sense: Build Powerful Brands through Touch, Taste, Smell, Sight, and Sound (Hardcover)
by (shelved 2 times as brands)
avg rating 3.87 — 898 ratings — published 2005
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The Birth of Korean Cool: How One Nation is Conquering the World Through Pop Culture The Birth of Korean Cool: How One Nation is Conquering the World Through Pop Culture (Paperback)
by (shelved 1 time as brands)
avg rating 3.79 — 3,193 ratings — published 2014
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Building a StoryBrand 2.0: Clarify Your Message So Customers Will Listen Building a StoryBrand 2.0: Clarify Your Message So Customers Will Listen (Hardcover)
by (shelved 1 time as brands)
avg rating 4.29 — 1,610 ratings — published
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Shoemaker: The Untold Story of the British Family Firm that Became a Global Brand Shoemaker: The Untold Story of the British Family Firm that Became a Global Brand (Kindle Edition)
by (shelved 1 time as brands)
avg rating 4.06 — 639 ratings — published
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Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It (Kindle Edition)
by (shelved 1 time as brands)
avg rating 4.23 — 4,345 ratings — published
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Ogilvy on Advertising Ogilvy on Advertising (Paperback)
by (shelved 1 time as brands)
avg rating 4.15 — 11,949 ratings — published 1983
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Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers (Paperback)
by (shelved 1 time as brands)
avg rating 4.03 — 32,061 ratings — published 2002
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Notes from the Brand Stand: Thoughts on Emotional Branding from Someone Who Has Fought for Consumer Attention and Won Notes from the Brand Stand: Thoughts on Emotional Branding from Someone Who Has Fought for Consumer Attention and Won (Kindle Edition)
by (shelved 1 time as brands)
avg rating 4.41 — 1,128 ratings — published
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Be Your Own Brand: A Breakthrough Formula for Standing Out from the Crowd Be Your Own Brand: A Breakthrough Formula for Standing Out from the Crowd (Paperback)
by (shelved 1 time as brands)
avg rating 3.47 — 154 ratings — published 2002
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The Last Campaign: Sherman, Geronimo and the War for America The Last Campaign: Sherman, Geronimo and the War for America (Hardcover)
by (shelved 1 time as brands)
avg rating 3.99 — 958 ratings — published 2022
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Storming the Magic Kingdom : Wall Street, the raiders and the Battle for Disney Storming the Magic Kingdom : Wall Street, the raiders and the Battle for Disney (Hardcover)
by (shelved 1 time as brands)
avg rating 4.20 — 163 ratings — published
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Brand Mysticism: Cultivate Creativity and Intoxicate Your Audience Brand Mysticism: Cultivate Creativity and Intoxicate Your Audience (Hardcover)
by (shelved 1 time as brands)
avg rating 4.10 — 67 ratings — published 2022
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Rags To Riches: How Corporate Culture Spawned A Great Company Rags To Riches: How Corporate Culture Spawned A Great Company (Hardcover)
by (shelved 1 time as brands)
avg rating 4.35 — 17 ratings — published 2004
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Frostbite: How Refrigeration Changed Our Food, Our Planet, and Ourselves Frostbite: How Refrigeration Changed Our Food, Our Planet, and Ourselves (Hardcover)
by (shelved 1 time as brands)
avg rating 4.20 — 3,161 ratings — published 2024
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Unreasonable Hospitality: The Remarkable Power of Giving People More Than They Expect Unreasonable Hospitality: The Remarkable Power of Giving People More Than They Expect (Hardcover)
by (shelved 1 time as brands)
avg rating 4.40 — 45,295 ratings — published 2022
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Trump: The Art of the Deal Trump: The Art of the Deal (Paperback)
by (shelved 1 time as brands)
avg rating 3.71 — 27,007 ratings — published 1987
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Competitive Strategy: Techniques for Analyzing Industries and Competitors Competitive Strategy: Techniques for Analyzing Industries and Competitors (Hardcover)
by (shelved 1 time as brands)
avg rating 4.17 — 17,114 ratings — published 1980
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Purple Cow: Transform Your Business by Being Remarkable Purple Cow: Transform Your Business by Being Remarkable (Hardcover)
by (shelved 1 time as brands)
avg rating 3.78 — 56,669 ratings — published
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7 Powers: The Foundations of Business Strategy 7 Powers: The Foundations of Business Strategy (Paperback)
by (shelved 1 time as brands)
avg rating 4.25 — 3,275 ratings — published
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Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant (Hardcover)
by (shelved 1 time as brands)
avg rating 4.01 — 90,835 ratings — published 2005
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Cultural Intelligence for Marketers: Building an Inclusive Marketing Strategy Cultural Intelligence for Marketers: Building an Inclusive Marketing Strategy (Hardcover)
by (shelved 1 time as brands)
avg rating 4.22 — 9 ratings — published
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Grande Sertão: Veredas Grande Sertão: Veredas (Brochura)
by (shelved 1 time as brands)
avg rating 4.62 — 6,739 ratings — published 1956
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Sole Provider: 30 Years of Nike Basketball Sole Provider: 30 Years of Nike Basketball (Hardcover)
by (shelved 1 time as brands)
avg rating 3.33 — 3 ratings — published 2005
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Jitterbug Perfume Jitterbug Perfume (Paperback)
by (shelved 1 time as brands)
avg rating 4.23 — 82,258 ratings — published 1984
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If My Nikes Could Talk If My Nikes Could Talk (Hardcover)
by (shelved 1 time as brands)
avg rating 1.00 — 1 rating — published
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Audition Audition (Hardcover)
by (shelved 1 time as brands)
avg rating 3.26 — 54,611 ratings — published 2025
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The Nike Collection The Nike Collection (Kindle Edition)
by (shelved 1 time as brands)
avg rating 0.0 — 0 ratings — published 2011
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Sneaker Story: Der Zweikampf Von Adidas Und Nike Sneaker Story: Der Zweikampf Von Adidas Und Nike (Paperback)
by (shelved 1 time as brands)
avg rating 2.50 — 2 ratings — published 2006
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The Sound of Things Falling The Sound of Things Falling (Hardcover)
by (shelved 1 time as brands)
avg rating 3.85 — 22,580 ratings — published 2011
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Glorious Exploits Glorious Exploits (Hardcover)
by (shelved 1 time as brands)
avg rating 4.12 — 28,627 ratings — published 2024
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Utibe Samuel Mbom
“Rebranding is like putting on a new dress on a special day. Be sure to put on your best.”
Utibe Samuel Mbom, Your Clients and You

Abhaidev
“People with severe complexes feel important and relevant through association.”
Abhaidev, Notes from the Edge of Sanity

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