Brands


Alchemy: The Surprising Power of Ideas That Don't Make Sense
Shoe Dog: A Memoir by the Creator of Nike
No Logo
Designing Brand Identity: An Essential Guide for the Whole Branding Team
Made to Stick: Why Some Ideas Survive and Others Die
How Brands Grow: What Marketers Don't Know
Tribes: We Need You to Lead Us
Start with Why: How Great Leaders Inspire Everyone to Take Action
Grinding It Out: The Making of McDonald's
The Google Story: Inside the Hottest Business, Media and Technology Success of Our Time
The Man Who Saved the Union: Ulysses Grant in War and Peace
Traitor to His Class: The Privileged Life and Radical Presidency of Franklin Delano Roosevelt
The Truth about Creating Brands People Love
Positioning: The Battle for Your Mind
Brand Sense: Build Powerful Brands through Touch, Taste, Smell, Sight, and Sound
Deluxe by Dana ThomasBringing Home the Birkin by Michael TonelloCheap by Ellen Ruppel ShellOverdressed by Elizabeth L. ClineAll the Money in the World by Laura Vanderkam
Books on Shopping (Non Fiction)
26 books — 22 voters
20th Century Photography by Museum Ludwig CologneWomen in Clothes by Sheila HetiFranca by VariousStreet by Nylon MagazineFacehunter by Yvan Rodic
Fashion Bibles
100 books — 3 voters

Marketing Like We're Human by Sarah SantacroceSelling from Your Comfort Zone by Stacey HallMarketing Rebellion by Mark W. SchaeferGet Different by Mike MichalowiczMarketing Secrets of the Ultra-Wealthy by Cooper J. Saunders
Best New Wave Marketing Books
10 books — 1 voter

Always remember, Brand exists in the consumers mind, so the brand is owned by the user.
Abraham Varghese

Michelle Zauner
When I was nine, Sunrise Market relocated to a larger store. My mom pored giddily over the new imports that came with the expansion: pollack roe frozen in little wooden boxes; packages of Chapagetti instant black-bean noodles; bungeo-ppang, fish-shaped pastry filled with ice cream and sweet red-bean paste, each new item reviving bygone memories of her childhood, conjuring new recipes to capture old tastes.
Michelle Zauner, Crying in H Mart

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