Brands


Alchemy: The Surprising Power of Ideas That Don't Make Sense
Shoe Dog: A Memoir by the Creator of Nike
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Positioning: The Battle for Your Mind
BUILDING WINNING BRANDS: A Commonsense Approach To Brand Building
Designing Brand Identity: An Essential Guide for the Whole Branding Team
Obsessed: Building a Brand People Love from Day One
Building a StoryBrand: Clarify Your Message So Customers Will Listen
Zero to One: Notes on Startups, or How to Build the Future
Made to Stick: Why Some Ideas Survive and Others Die
How Brands Grow: What Marketers Don't Know
The Everything Store: Jeff Bezos and the Age of Amazon
Tribes: We Need You to Lead Us
Start with Why: How Great Leaders Inspire Everyone to Take Action
Grinding It Out: The Making of McDonald's
Let’s Shop in Our Own Closet by Alaya AifelWomen in Clothes by Sheila HetiFranca by VariousDress Me Rococo by Alaya Aifel20th Century Photography by Museum Ludwig Cologne
Fashion Bibles
103 books — 4 voters
Deluxe by Dana ThomasBringing Home the Birkin by Michael TonelloCheap by Ellen Ruppel ShellOverdressed by Elizabeth L. ClineAll the Money in the World by Laura Vanderkam
Books on Shopping (Non Fiction)
26 books — 22 voters

Marketing Like We're Human by Sarah SantacroceSelling from Your Comfort Zone by Stacey HallMarketing Rebellion by Mark W. SchaeferGet Different by Mike MichalowiczMarketing Secrets of the Ultra-Wealthy by Cooper J. Saunders
Best New Wave Marketing Books
10 books — 1 voter

As more brands and corporations hurried to hop on the #MeToo train, they changed their messaging to raise awareness about issues concerning women. Nike launched the “Until We All Win” campaign to promote gender equality and empowerment. The condom brands Durex and Trojan focused their ad campaigns on sexual consent and sexual assault. Twitter bought its first-ever television ad during the 2018 Oscars, a sixty-second black-and-white spot focused on female empowerment and promoting a newly minted ...more
Kelly Loudenberg, Hollywood Vampires: Johnny Depp, Amber Heard, and the Celebrity Exploitation Machine

Matthew Amster-Burton
True, there's an aisle devoted to foreign foods, and then there are familiar foods that have been through the Japanese filter and emerged a little bit mutated. Take breakfast cereal. You'll find familiar American brands such as Kellogg's, but often without English words anywhere on the box. One of the most popular Kellogg's cereals in Japan is Brown Rice Flakes. They're quite good, and the back-of-the-box recipes include cold tofu salad and the savory pancake okonomiyaki, each topped with a flur ...more
Matthew Amster-Burton, Pretty Good Number One: An American Family Eats Tokyo

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