Brands


Alchemy: The Surprising Power of Ideas That Don't Make Sense
Shoe Dog: A Memoir by the Creator of Nike
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Positioning: The Battle for Your Mind
BUILDING WINNING BRANDS: A Commonsense Approach To Brand Building
Designing Brand Identity: An Essential Guide for the Whole Branding Team
Obsessed: Building a Brand People Love from Day One
Building a StoryBrand: Clarify Your Message So Customers Will Listen
Zero to One: Notes on Startups, or How to Build the Future
Made to Stick: Why Some Ideas Survive and Others Die
How Brands Grow: What Marketers Don't Know
The Everything Store: Jeff Bezos and the Age of Amazon
Tribes: We Need You to Lead Us
Start with Why: How Great Leaders Inspire Everyone to Take Action
Grinding It Out: The Making of McDonald's
Marketing Like We're Human by Sarah SantacroceSelling from Your Comfort Zone by Stacey HallMarketing Rebellion by Mark W. SchaeferGet Different by Mike MichalowiczMarketing Secrets of the Ultra-Wealthy by Cooper J. Saunders
Best New Wave Marketing Books
10 books — 1 voter
Deluxe by Dana ThomasBringing Home the Birkin by Michael TonelloCheap by Ellen Ruppel ShellOverdressed by Elizabeth L. ClineAll the Money in the World by Laura Vanderkam
Books on Shopping (Non Fiction)
26 books — 22 voters

Let’s Shop in Our Own Closet by Alaya AifelWomen in Clothes by Sheila HetiFranca by VariousDress Me Rococo by Alaya Aifel20th Century Photography by Museum Ludwig Cologne
Fashion Bibles
103 books — 4 voters

Michelle Zauner
When I was nine, Sunrise Market relocated to a larger store. My mom pored giddily over the new imports that came with the expansion: pollack roe frozen in little wooden boxes; packages of Chapagetti instant black-bean noodles; bungeo-ppang, fish-shaped pastry filled with ice cream and sweet red-bean paste, each new item reviving bygone memories of her childhood, conjuring new recipes to capture old tastes.
Michelle Zauner, Crying in H Mart

Menschen vertrauen keiner Marke, sondern dem Gesicht dahinter
Roger Basler de Roca

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