Brands


Alchemy: The Surprising Power of Ideas That Don't Make Sense
Shoe Dog: A Memoir by the Creator of Nike
No Logo
Positioning: The Battle for Your Mind
BUILDING WINNING BRANDS: A Commonsense Approach To Brand Building
Designing Brand Identity: An Essential Guide for the Whole Branding Team
Obsessed: Building a Brand People Love from Day One
Building a StoryBrand: Clarify Your Message So Customers Will Listen
Zero to One: Notes on Startups, or How to Build the Future
Made to Stick: Why Some Ideas Survive and Others Die
How Brands Grow: What Marketers Don't Know
The Everything Store: Jeff Bezos and the Age of Amazon
Tribes: We Need You to Lead Us
Start with Why: How Great Leaders Inspire Everyone to Take Action
Grinding It Out: The Making of McDonald's
Women in Clothes by Sheila HetiFranca by Various20th Century Photography by Museum Ludwig CologneStreet by Nylon MagazineFacehunter by Yvan Rodic
Fashion Bibles
100 books — 2 voters
Deluxe by Dana ThomasBringing Home the Birkin by Michael TonelloCheap by Ellen Ruppel ShellOverdressed by Elizabeth L. ClineAll the Money in the World by Laura Vanderkam
Books on Shopping (Non Fiction)
26 books — 22 voters

Marketing Like We're Human by Sarah SantacroceSelling from Your Comfort Zone by Stacey HallMarketing Rebellion by Mark W. SchaeferGet Different by Mike MichalowiczMarketing Secrets of the Ultra-Wealthy by Cooper J. Saunders
Best New Wave Marketing Books
10 books — 1 voter

Rod Judkins
The word 'brand' makes me shudder because of its links to commercialism and selling out. But the truth is that because great brands deeply understand their identity and communicate it effectively, they're successful. ...more
Rod Judkins, Lie like an artist: Communicate successfully by focusing on essential truths

Utibe Samuel Mbom
Work creatively! Create style out of your errors.
Utibe Samuel Mbom, The Event Usher’s Handbook

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