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Digital Advertising Books

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Chaos Monkeys: Obscene Fortune and Random Failure in Silicon Valley Chaos Monkeys: Obscene Fortune and Random Failure in Silicon Valley (Hardcover)
by (shelved 1 time as digital-advertising)
avg rating 3.71 — 13,751 ratings — published 2016
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Design Systems: A practical guide to creating design languages for digital products Design Systems: A practical guide to creating design languages for digital products (Paperback)
by (shelved 1 time as digital-advertising)
avg rating 4.14 — 612 ratings — published
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100 More Things Every Designer Needs to Know About People (Voices That Matter) 100 More Things Every Designer Needs to Know About People (Voices That Matter)
by (shelved 1 time as digital-advertising)
avg rating 4.12 — 293 ratings — published 2015
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Running A Web Design Business From Home: How To Get Clients, Keep Good Clients and Make Money with Your Home Business Running A Web Design Business From Home: How To Get Clients, Keep Good Clients and Make Money with Your Home Business (Paperback)
by (shelved 1 time as digital-advertising)
avg rating 4.13 — 89 ratings — published 2013
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Guerrilla Marketing for Job Hunters 3.5: 21 Ways to Find a Job Fast Guerrilla Marketing for Job Hunters 3.5: 21 Ways to Find a Job Fast (Kindle Edition)
by (shelved 1 time as digital-advertising)
avg rating 2.67 — 3 ratings — published
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Driving Digital Strategy: A Guide to Reimagining Your Business Driving Digital Strategy: A Guide to Reimagining Your Business (Kindle Edition)
by (shelved 1 time as digital-advertising)
avg rating 4.03 — 448 ratings — published 2018
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Content Strategy Toolkit, The: Methods, Guidelines, and Templates for Getting Content Right (Voices That Matter) Content Strategy Toolkit, The: Methods, Guidelines, and Templates for Getting Content Right (Voices That Matter)
by (shelved 1 time as digital-advertising)
avg rating 4.13 — 213 ratings — published 2015
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Unleashing the Power of Digital Signage Unleashing the Power of Digital Signage (Paperback)
by (shelved 1 time as digital-advertising)
avg rating 3.90 — 10 ratings — published 2009
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Agency: Starting a Creative Firm in the Age of Digital Marketing (Advertising Age) Agency: Starting a Creative Firm in the Age of Digital Marketing (Advertising Age)
by (shelved 1 time as digital-advertising)
avg rating 4.18 — 162 ratings — published 2015
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Interaction of Color Interaction of Color (Paperback)
by (shelved 1 time as digital-advertising)
avg rating 3.91 — 17,358 ratings — published 1963
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Personalized Digital Advertising: How Data and Technology Are Transforming How We Market Personalized Digital Advertising: How Data and Technology Are Transforming How We Market (Hardcover)
by (shelved 1 time as digital-advertising)
avg rating 4.00 — 12 ratings — published 2015
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Advertising in a Digital Age: Best Practices & Tips for Paid Search and Social Media Advertising Advertising in a Digital Age: Best Practices & Tips for Paid Search and Social Media Advertising (Kindle Edition)
by (shelved 1 time as digital-advertising)
avg rating 3.73 — 11 ratings — published 2012
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Join or Die: Digital Advertising in the Age of Automation Join or Die: Digital Advertising in the Age of Automation (Kindle Edition)
by (shelved 1 time as digital-advertising)
avg rating 4.43 — 104 ratings — published
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The Handbook of Privacy Studies: An Interdisciplinary Introduction The Handbook of Privacy Studies: An Interdisciplinary Introduction (ebook)
by (shelved 1 time as digital-advertising)
avg rating 4.50 — 2 ratings — published
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The Virtual Self: How Our Digital Lives Are Altering the World Around Us The Virtual Self: How Our Digital Lives Are Altering the World Around Us (Hardcover)
by (shelved 1 time as digital-advertising)
avg rating 3.26 — 110 ratings — published 2011
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An Ugly Truth: Inside Facebook's Battle for Domination An Ugly Truth: Inside Facebook's Battle for Domination (Paperback)
by (shelved 1 time as digital-advertising)
avg rating 3.96 — 7,357 ratings — published 2021
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Subprime Attention Crisis Subprime Attention Crisis (Paperback)
by (shelved 1 time as digital-advertising)
avg rating 3.60 — 1,206 ratings — published
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Paid, Owned, Earned: Maximising Marketing Returns in a Socially Connected World Paid, Owned, Earned: Maximising Marketing Returns in a Socially Connected World (Paperback)
by (shelved 1 time as digital-advertising)
avg rating 3.77 — 22 ratings — published 2012
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Ad Serving Technology: Understand the marketing revelation that commercialized the Internet Ad Serving Technology: Understand the marketing revelation that commercialized the Internet (Paperback)
by (shelved 1 time as digital-advertising)
avg rating 3.80 — 55 ratings — published 2014
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What Technology Wants What Technology Wants (Hardcover)
by (shelved 1 time as digital-advertising)
avg rating 3.74 — 7,208 ratings — published 2010
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Cognitive Surplus: Creativity and Generosity in a Connected Age Cognitive Surplus: Creativity and Generosity in a Connected Age (Hardcover)
by (shelved 1 time as digital-advertising)
avg rating 3.83 — 5,766 ratings — published 2010
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Start with Why: How Great Leaders Inspire Everyone to Take Action Start with Why: How Great Leaders Inspire Everyone to Take Action (Hardcover)
by (shelved 1 time as digital-advertising)
avg rating 4.10 — 284,787 ratings — published 2009
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The Shallows: What the Internet Is Doing to Our Brains The Shallows: What the Internet Is Doing to Our Brains (Paperback)
by (shelved 1 time as digital-advertising)
avg rating 3.89 — 33,996 ratings — published 2010
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Drive: The Surprising Truth About What Motivates Us Drive: The Surprising Truth About What Motivates Us (Hardcover)
by (shelved 1 time as digital-advertising)
avg rating 3.95 — 128,248 ratings — published 2009
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Free: The Future of a Radical Price Free: The Future of a Radical Price (Hardcover)
by (shelved 1 time as digital-advertising)
avg rating 3.88 — 17,649 ratings — published 2009
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What Would Google Do?: Reverse Engineering Business Strategies for Survival and Success in the Internet Era What Would Google Do?: Reverse Engineering Business Strategies for Survival and Success in the Internet Era (Hardcover)
by (shelved 1 time as digital-advertising)
avg rating 3.87 — 10,576 ratings — published 2009
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The Spy In The Coffee Machine: The End of Privacy as We Know it The Spy In The Coffee Machine: The End of Privacy as We Know it (Paperback)
by (shelved 1 time as digital-advertising)
avg rating 3.79 — 28 ratings — published 2008
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The Future of the Internet and How to Stop It The Future of the Internet and How to Stop It (Hardcover)
by (shelved 1 time as digital-advertising)
avg rating 3.86 — 1,436 ratings — published 2008
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How to Win Friends & Influence People How to Win Friends & Influence People (Paperback)
by (shelved 1 time as digital-advertising)
avg rating 4.21 — 1,201,709 ratings — published 1936
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The Cluetrain Manifesto: The End of Business as Usual The Cluetrain Manifesto: The End of Business as Usual (Paperback)
by (shelved 1 time as digital-advertising)
avg rating 3.82 — 3,928 ratings — published 2000
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Made to Stick: Why Some Ideas Survive and Others Die Made to Stick: Why Some Ideas Survive and Others Die (Hardcover)
by (shelved 1 time as digital-advertising)
avg rating 3.98 — 102,146 ratings — published 2006
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Blink: The Power of Thinking Without Thinking Blink: The Power of Thinking Without Thinking (Paperback)
by (shelved 1 time as digital-advertising)
avg rating 3.96 — 632,622 ratings — published 2005
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Fish: A Proven Way to Boost Morale and Improve Results Fish: A Proven Way to Boost Morale and Improve Results (Hardcover)
by (shelved 1 time as digital-advertising)
avg rating 3.91 — 29,657 ratings — published 1996
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Unlimited Power: The New Science of Personal Achievement Unlimited Power: The New Science of Personal Achievement (Paperback)
by (shelved 1 time as digital-advertising)
avg rating 4.22 — 37,747 ratings — published 1986
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Never Eat Alone: And Other Secrets to Success, One Relationship at a Time Never Eat Alone: And Other Secrets to Success, One Relationship at a Time (Hardcover)
by (shelved 1 time as digital-advertising)
avg rating 3.84 — 52,770 ratings — published 2005
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What Got You Here Won't Get You There What Got You Here Won't Get You There (Paperback)
by (shelved 1 time as digital-advertising)
avg rating 3.95 — 32,280 ratings — published 2006
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Flow: The Psychology of Optimal Experience Flow: The Psychology of Optimal Experience (Paperback)
by (shelved 1 time as digital-advertising)
avg rating 4.10 — 92,100 ratings — published 1990
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Confessions of an Advertising Man Confessions of an Advertising Man (Paperback)
by (shelved 1 time as digital-advertising)
avg rating 4.00 — 6,199 ratings — published 1963
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The Speed of Trust: The One Thing that Changes Everything The Speed of Trust: The One Thing that Changes Everything (Hardcover)
by (shelved 1 time as digital-advertising)
avg rating 3.96 — 26,796 ratings — published 2006
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Pooja Agnihotri
“If you want to have an effective ad, you need to work on communicating your message in the most effective way. Keep it clear, concise and non-confusing.”
― Pooja Agnihotri, 17 Reasons Why Businesses Fail :Unscrew Yourself From Business Failure

Pooja Agnihotri
“The reason that online ads are 80% of the time ignored lies in the fact that we have started forgetting creativity when creativity is as important as data.”
― Pooja Agnihotri, 17 Reasons Why Businesses Fail :Unscrew Yourself From Business Failure

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