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New Products Books
Showing 1-11 of 11
Idea to Invention: What You Need to Know to Cash In on Your Inspiration (Paperback)
by (shelved 1 time as new-products)
avg rating 3.82 — 28 ratings — published 2014
Uncommon History of Common Things, An (Hardcover)
by (shelved 1 time as new-products)
avg rating 3.62 — 303 ratings — published 2009
New Product Success Stories: Lessons from Leading Innovators (Hardcover)
by (shelved 1 time as new-products)
avg rating 4.00 — 1 rating — published 1994
Great Inventions (Hardcover)
by (shelved 1 time as new-products)
avg rating 0.0 — 0 ratings — published 2001
The Evolution of Useful Things: How Everyday Artifacts-From Forks and Pins to Paper Clips and Zippers-Came to be as They are (Paperback)
by (shelved 1 time as new-products)
avg rating 3.52 — 1,371 ratings — published 1994
Blockbusters: The Five Keys to Developing GREAT New Products (Hardcover)
by (shelved 1 time as new-products)
avg rating 4.00 — 10 ratings — published 2002
How to Make Brilliant Stuff That People Love ... and Make Big Money Out of It (Hardcover)
by (shelved 1 time as new-products)
avg rating 4.00 — 5 ratings — published 2003
Product Strategy for High Technology Companies (Hardcover)
by (shelved 1 time as new-products)
avg rating 3.64 — 157 ratings — published 1994
They All Laughed...: From Light Bulbs to Lasers: The Fascinating Stories Behind the Great Inventions (Paperback)
by (shelved 1 time as new-products)
avg rating 3.67 — 123 ratings — published 1992
Winning at New Products: Accelerating the Process from Idea to Launch (Paperback)
by (shelved 1 time as new-products)
avg rating 3.65 — 145 ratings — published 1986
The Product Manager's Field Guide : Practical Tools, Exercises, and Resources for Improved Product Management (Paperback)
by (shelved 1 time as new-products)
avg rating 3.41 — 32 ratings — published 2003
“When a product debuts, it can face opposition and may require significant promotion and explanation. Heinz EZ Squirt ketchup, Crystal Pepsi, and McDonalds’ Arch Deluxe were expected to shake up their categories. The products had huge budgets to introduce and explain different colored ketchups, clear and caffeine free cola, and a gastronomic hamburger for adults. All failed. The Arch Deluxe was a quarter pound of beef on a split-top potato flour sesame seed bun, topped with a circular piece of peppered bacon, leaf lettuce, tomato, American cheese, onions, ketchup, and Dijonnaise. In 1996, McDonald's spent over US$300 million on research, production, and marketing. Despite having the largest promotional budget to that point in fast food history, the “burger with the grownup taste”, neither compelled nor impressed.”
― TV DINNERS UNBOXED: The Hot History of Frozen Meals
― TV DINNERS UNBOXED: The Hot History of Frozen Meals
