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Publicidad Books
Showing 1-50 of 251
El libro rojo de la publicidad
by (shelved 9 times as publicidad)
avg rating 3.65 — 336 ratings — published 1998
Strategic Thinking for Advertising Creatives (Paperback)
by (shelved 5 times as publicidad)
avg rating 4.10 — 60 ratings — published 2013
The Advertising Concept Book (Paperback)
by (shelved 3 times as publicidad)
avg rating 4.33 — 848 ratings — published 2008
Confessions of an Advertising Man (Paperback)
by (shelved 3 times as publicidad)
avg rating 4.00 — 6,062 ratings — published 1963
Ways of Seeing (Paperback)
by (shelved 3 times as publicidad)
avg rating 3.94 — 439,675 ratings — published 1972
Tú puedes (Spanish Edition)
by (shelved 2 times as publicidad)
avg rating 2.60 — 10 ratings — published 2011
Hey Whipple, Squeeze This: A Guide to Creating Great Ads (Paperback)
by (shelved 2 times as publicidad)
avg rating 4.21 — 5,134 ratings — published 1998
Branding cultural. Una teoría aplicada a las marcas y a la publicidad (Manuales) (Spanish Edition)
by (shelved 2 times as publicidad)
avg rating 0.0 — 0 ratings — published
Postpublicidad (Hardcover)
by (shelved 2 times as publicidad)
avg rating 4.07 — 28 ratings — published 2010
Historia de la Publicidad (Spanish Edition)
by (shelved 2 times as publicidad)
avg rating 5.00 — 2 ratings — published
Manual de creatividad publicitaria (Publicidad y relaciones públicas nº 4) (Spanish Edition)
by (shelved 2 times as publicidad)
avg rating 0.0 — 0 ratings — published
El universo publicitario.: Una historia global de la publicidad (Spanish Edition)
by (shelved 2 times as publicidad)
avg rating 0.0 — 0 ratings — published
Thinking, Fast and Slow (Hardcover)
by (shelved 2 times as publicidad)
avg rating 4.17 — 595,056 ratings — published 2011
Tapas de publicidad: introducción y fundamentos (Paperback)
by (shelved 2 times as publicidad)
avg rating 3.81 — 21 ratings — published
Steal Like an Artist: 10 Things Nobody Told You About Being Creative (Paperback)
by (shelved 2 times as publicidad)
avg rating 3.96 — 339,856 ratings — published 2012
Adland: A Global History of Advertising (Hardcover)
by (shelved 2 times as publicidad)
avg rating 3.74 — 319 ratings — published 2007
Contagious: Why Things Catch On (Hardcover)
by (shelved 2 times as publicidad)
avg rating 3.98 — 33,370 ratings — published 2013
Creatividad en marketing directo (Paperback)
by (shelved 2 times as publicidad)
avg rating 4.00 — 8 ratings — published 1997
It's Not How Good You Are, It's How Good You Want To Be (Paperback)
by (shelved 2 times as publicidad)
avg rating 3.62 — 18,263 ratings — published 2003
Lovemarks The Future Beyond Brands (Hardcover)
by (shelved 2 times as publicidad)
avg rating 3.86 — 1,495 ratings — published 2004
NO trabajes en creatividad: Guía para sobrevivir en agencias de publicidad (Paperback)
by (shelved 1 time as publicidad)
avg rating 3.33 — 6 ratings — published
Curso de Copywriting: Transforma tus palabras en ventas con formulas, principios psicológicos e inteligencia artificial (Paperback)
by (shelved 1 time as publicidad)
avg rating 5.00 — 1 rating — published
Breakthrough Advertising (Hardcover)
by (shelved 1 time as publicidad)
avg rating 4.54 — 1,109 ratings — published 1966
El juego en escena: Carteles para una función (Hardcover)
by (shelved 1 time as publicidad)
avg rating 4.50 — 2 ratings — published
Diagonal Manhattan (edició en català)
by (shelved 1 time as publicidad)
avg rating 3.64 — 597 ratings — published
How not to Plan: 66 ways to screw it up (Kindle Edition)
by (shelved 1 time as publicidad)
avg rating 4.43 — 405 ratings — published
Mid-Century Ads: Advertising from the Mad Men Era (Hardcover)
by (shelved 1 time as publicidad)
avg rating 4.19 — 146 ratings — published 2011
De-Positioning: The Secret Brand Strategy for Creating Competitive Advantage (Paperback)
by (shelved 1 time as publicidad)
avg rating 3.93 — 15 ratings — published
Obvious Adams: The Story of a Successful Business Man (Paperback)
by (shelved 1 time as publicidad)
avg rating 4.08 — 1,585 ratings — published 1916
99 francs (Paperback)
by (shelved 1 time as publicidad)
avg rating 3.52 — 17,223 ratings — published 2000
PENSAR MEJOR CON IA: Manual de IA aplicada a Marketing y Planificación (Spanish Edition)
by (shelved 1 time as publicidad)
avg rating 0.0 — 0 ratings — published
Poder, ideología y propaganda en la ficción distópica (Paperback)
by (shelved 1 time as publicidad)
avg rating 3.00 — 1 rating — published
Advertising Creative: Strategy, Copy, and Design (Paperback)
by (shelved 1 time as publicidad)
avg rating 3.75 — 44 ratings — published 2009
Guerra y Propaganda en el siglo XXI.: Nuevos mensajes, viejas guerras. (Paperback)
by (shelved 1 time as publicidad)
avg rating 0.0 — 0 ratings — published
Branding de comunidades. Marcas y colectivos de consumo (Manuales) (Spanish Edition)
by (shelved 1 time as publicidad)
avg rating 3.50 — 2 ratings — published
Cine, literatura y propaganda: De Los santos inocentes a El día de la bestia (Serie "Investigación y ensayo") (Spanish Edition)
by (shelved 1 time as publicidad)
avg rating 0.0 — 0 ratings — published
Géneros narrativos audiovisuales en publicidad (Paperback)
by (shelved 1 time as publicidad)
avg rating 0.0 — 0 ratings — published
Mecanismos propagandísticos del engaño: Pautas para el análisis de la mentira en la propaganda y la desinformación a partir de la teoría de Guy Durandin (Paperback)
by (shelved 1 time as publicidad)
avg rating 0.0 — 0 ratings — published
Cine y Capitalismo (Paperback)
by (shelved 1 time as publicidad)
avg rating 0.0 — 0 ratings — published
Análisis del mensaje publicitario (Paperback)
by (shelved 1 time as publicidad)
avg rating 0.0 — 0 ratings — published
In nomine patri y otros cuentos (Biblioteca de Autores Contemporáneos. Serie Narrativa) (Spanish Edition)
by (shelved 1 time as publicidad)
avg rating 0.0 — 0 ratings — published
Quién vigila a los vigilantes: Superhéroes, justicieros e ideologías políticas (Paperback)
by (shelved 1 time as publicidad)
avg rating 2.00 — 2 ratings — published
Propaganda fotográfica: La imagen al servicio del poder (Paperback)
by (shelved 1 time as publicidad)
avg rating 1.00 — 1 rating — published
Hegarty on Creativity: There Are No Rules (Hardcover)
by (shelved 1 time as publicidad)
avg rating 3.88 — 1,128 ratings — published 2012
Ideologías políticas en la cultura de masas (Ciencia Política - Semilla y Surco - Serie de Ciencia Política) (Spanish Edition)
by (shelved 1 time as publicidad)
avg rating 2.00 — 1 rating — published
Mecanismos Estratégicos en Publicidad: de la USP a las Lovemarks (Paperback)
by (shelved 1 time as publicidad)
avg rating 2.75 — 4 ratings — published 2014
Positioning: The Battle for Your Mind (Paperback)
by (shelved 1 time as publicidad)
avg rating 4.04 — 18,508 ratings — published 1980
The Idea Writers: Copywriting in a New Media and Marketing Era (Kindle Edition)
by (shelved 1 time as publicidad)
avg rating 3.79 — 461 ratings — published 2010
“La poesía, prostituida hasta su empleo más degradante, se desposaría con la música más banal para engendrar los jingles.”
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“Actualmente, el marketing sensorial y experiencial está teniendo un crecimiento explosivo. Las empresas están empezando a utilizar los sentidos para seducir a los clientes, captarlos adecuadamente y vender. Los esfuerzos de estas empresas van encaminadas a satisfacer y, con ello poder además retener a los clientes. Si además de todo esto, se evoluciona un poco más y se implica al cliente en todo el proceso, estos se convertirán en buenos embajadores de marca, pudiendo incluso ayudar y contribuir en el diseño del producto. Esta mayor implicación puede lograrse de muchas maneras, y una de ellas es a través de la creación de experiencias únicas. La marca que no implante alguna estrategia de marketing sensorial quedará fuera de juego, ya que lo que hay que conseguir es la diferenciación.”
― Seducir con tus sentidos
― Seducir con tus sentidos
