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Publicidad Books
Showing 1-50 of 250
El libro rojo de la publicidad
by (shelved 8 times as publicidad)
avg rating 3.67 — 307 ratings — published 1998
Strategic Thinking for Advertising Creatives (Paperback)
by (shelved 5 times as publicidad)
avg rating 4.10 — 60 ratings — published 2013
Confessions of an Advertising Man (Paperback)
by (shelved 4 times as publicidad)
avg rating 4.01 — 6,020 ratings — published 1963
The Advertising Concept Book (Paperback)
by (shelved 3 times as publicidad)
avg rating 4.33 — 846 ratings — published 2008
Tú puedes (Spanish Edition)
by (shelved 2 times as publicidad)
avg rating 2.60 — 10 ratings — published 2011
Hey Whipple, Squeeze This: A Guide to Creating Great Ads (Paperback)
by (shelved 2 times as publicidad)
avg rating 4.21 — 5,110 ratings — published 1998
Branding cultural. Una teoría aplicada a las marcas y a la publicidad (Manuales) (Spanish Edition)
by (shelved 2 times as publicidad)
avg rating 0.0 — 0 ratings — published
Postpublicidad (Hardcover)
by (shelved 2 times as publicidad)
avg rating 4.07 — 27 ratings — published 2010
Historia de la Publicidad (Spanish Edition)
by (shelved 2 times as publicidad)
avg rating 5.00 — 2 ratings — published
Manual de creatividad publicitaria (Publicidad y relaciones públicas nº 4) (Spanish Edition)
by (shelved 2 times as publicidad)
avg rating 0.0 — 0 ratings — published
El universo publicitario.: Una historia global de la publicidad (Spanish Edition)
by (shelved 2 times as publicidad)
avg rating 0.0 — 0 ratings — published
Thinking, Fast and Slow (Hardcover)
by (shelved 2 times as publicidad)
avg rating 4.17 — 588,741 ratings — published 2011
Tapas de publicidad: introducción y fundamentos (Paperback)
by (shelved 2 times as publicidad)
avg rating 3.81 — 21 ratings — published
Steal Like an Artist: 10 Things Nobody Told You About Being Creative (Paperback)
by (shelved 2 times as publicidad)
avg rating 3.96 — 337,376 ratings — published 2012
Adland: A Global History of Advertising (Hardcover)
by (shelved 2 times as publicidad)
avg rating 3.74 — 318 ratings — published 2007
Contagious: Why Things Catch On (Hardcover)
by (shelved 2 times as publicidad)
avg rating 3.98 — 33,170 ratings — published 2013
Ways of Seeing (Paperback)
by (shelved 2 times as publicidad)
avg rating 3.94 — 436,155 ratings — published 1972
Creatividad en marketing directo (Paperback)
by (shelved 2 times as publicidad)
avg rating 3.86 — 7 ratings — published 1997
It's Not How Good You Are, It's How Good You Want To Be (Paperback)
by (shelved 2 times as publicidad)
avg rating 3.62 — 18,194 ratings — published 2003
Lovemarks The Future Beyond Brands (Hardcover)
by (shelved 2 times as publicidad)
avg rating 3.86 — 1,490 ratings — published 2004
El juego en escena: Carteles para una función (Hardcover)
by (shelved 1 time as publicidad)
avg rating 4.50 — 2 ratings — published
Diagonal Manhattan (edició en català)
by (shelved 1 time as publicidad)
avg rating 3.66 — 543 ratings — published
El libro rojo de la publicidad (ed. actualizada) (Spanish Edition)
by (shelved 1 time as publicidad)
avg rating 3.43 — 14 ratings — published
How to Advertise: Building Brands and Businesses in the New Marketing World (Paperback)
by (shelved 1 time as publicidad)
avg rating 3.59 — 49 ratings — published 1977
Los secretos de las marcas (Paperback)
by (shelved 1 time as publicidad)
avg rating 4.22 — 18 ratings — published
How not to Plan: 66 ways to screw it up (Kindle Edition)
by (shelved 1 time as publicidad)
avg rating 4.43 — 399 ratings — published
Mid-Century Ads: Advertising from the Mad Men Era (Hardcover)
by (shelved 1 time as publicidad)
avg rating 4.19 — 146 ratings — published 2011
De-Positioning: The Secret Brand Strategy for Creating Competitive Advantage (Paperback)
by (shelved 1 time as publicidad)
avg rating 4.00 — 13 ratings — published
Obvious Adams: The Story of a Successful Business Man (Paperback)
by (shelved 1 time as publicidad)
avg rating 4.10 — 1,461 ratings — published 1916
99 francs (Paperback)
by (shelved 1 time as publicidad)
avg rating 3.53 — 17,106 ratings — published 2000
PENSAR MEJOR CON IA: Manual de IA aplicada a Marketing y Planificación (Spanish Edition)
by (shelved 1 time as publicidad)
avg rating 0.0 — 0 ratings — published
Poder, ideología y propaganda en la ficción distópica (Paperback)
by (shelved 1 time as publicidad)
avg rating 3.00 — 1 rating — published
Advertising Creative: Strategy, Copy, and Design (Paperback)
by (shelved 1 time as publicidad)
avg rating 3.72 — 43 ratings — published 2009
Guerra y Propaganda en el siglo XXI.: Nuevos mensajes, viejas guerras. (Paperback)
by (shelved 1 time as publicidad)
avg rating 0.0 — 0 ratings — published
Branding de comunidades. Marcas y colectivos de consumo (Manuales) (Spanish Edition)
by (shelved 1 time as publicidad)
avg rating 3.50 — 2 ratings — published
Cine, literatura y propaganda: De Los santos inocentes a El día de la bestia (Serie "Investigación y ensayo") (Spanish Edition)
by (shelved 1 time as publicidad)
avg rating 0.0 — 0 ratings — published
Géneros narrativos audiovisuales en publicidad (Paperback)
by (shelved 1 time as publicidad)
avg rating 0.0 — 0 ratings — published
Mecanismos propagandísticos del engaño: Pautas para el análisis de la mentira en la propaganda y la desinformación a partir de la teoría de Guy Durandin (Paperback)
by (shelved 1 time as publicidad)
avg rating 0.0 — 0 ratings — published
Cine y Capitalismo (Paperback)
by (shelved 1 time as publicidad)
avg rating 0.0 — 0 ratings — published
Análisis del mensaje publicitario (Paperback)
by (shelved 1 time as publicidad)
avg rating 0.0 — 0 ratings — published
In nomine patri y otros cuentos (Biblioteca de Autores Contemporáneos. Serie Narrativa) (Spanish Edition)
by (shelved 1 time as publicidad)
avg rating 0.0 — 0 ratings — published
Quién vigila a los vigilantes: Superhéroes, justicieros e ideologías políticas (Paperback)
by (shelved 1 time as publicidad)
avg rating 2.00 — 2 ratings — published
Propaganda fotográfica: La imagen al servicio del poder (Paperback)
by (shelved 1 time as publicidad)
avg rating 1.00 — 1 rating — published
Hegarty on Creativity: There Are No Rules (Hardcover)
by (shelved 1 time as publicidad)
avg rating 3.88 — 1,125 ratings — published 2012
Ideologías políticas en la cultura de masas (Ciencia Política - Semilla y Surco - Serie de Ciencia Política) (Spanish Edition)
by (shelved 1 time as publicidad)
avg rating 2.00 — 1 rating — published
Mecanismos Estratégicos en Publicidad: de la USP a las Lovemarks (Paperback)
by (shelved 1 time as publicidad)
avg rating 2.75 — 4 ratings — published 2014
Positioning: The Battle for Your Mind (Paperback)
by (shelved 1 time as publicidad)
avg rating 4.04 — 18,454 ratings — published 1980
The Idea Writers: Copywriting in a New Media and Marketing Era (Kindle Edition)
by (shelved 1 time as publicidad)
avg rating 3.78 — 460 ratings — published 2010
“La poesía, prostituida hasta su empleo más degradante, se desposaría con la música más banal para engendrar los jingles.”
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“Loïc Wacquant ha sugerido recientemente que "la vorágine securitaria es a la criminalidad lo que la pornografía es a las relaciones amorosas", ya que ignora totalmente las causas y el significado de su objeto ostensible y reduce su tratamiento a una simple adopción de "posturas" seleccionadas exclusivamente por su espectacularidad. Pero también porque se la exhibe públicamente no por ella misma, sino por la propia publicidad en sí. La exhibición pública condensa la atención en "los reincidentes, los mendigos molestos, los refugiados nómadas, los inmigrantes pendientes de expulsión, las prostitutas de las aceras y otros tipos de marginados sociales que ensucian las calles de las metrópolis para disgusto de la 'gente decente'. Es con ese fin con el que se escenifica una batalla contra el crimen en forma de un "excitante espectáculo burocrático-mediático". [...] el peso de la delincuencia con respecto a otros temas de preocupación pública tiende a medirse -al igual que el de todos los demás objetos de atención pública- en función de la extensión y la intensidad de la publicidad que se le dedica, más que por sus cualidades intrínsecas.”
― Liquid Fear
― Liquid Fear
