Publicidad Books

Showing 1-50 of 253
El libro rojo de la publicidad El libro rojo de la publicidad
by (shelved 9 times as publicidad)
avg rating 3.66 — 343 ratings — published 1998
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Strategic Thinking for Advertising Creatives Strategic Thinking for Advertising Creatives (Paperback)
by (shelved 5 times as publicidad)
avg rating 4.10 — 60 ratings — published 2013
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Confessions of an Advertising Man Confessions of an Advertising Man (Paperback)
by (shelved 4 times as publicidad)
avg rating 4.00 — 6,133 ratings — published 1963
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The Advertising Concept Book The Advertising Concept Book (Paperback)
by (shelved 3 times as publicidad)
avg rating 4.33 — 854 ratings — published 2008
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Ways of Seeing Ways of Seeing (Paperback)
by (shelved 3 times as publicidad)
avg rating 3.94 — 446,448 ratings — published 1972
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Piensa, es gratis Piensa, es gratis
by (shelved 2 times as publicidad)
avg rating 3.28 — 180 ratings — published 2009
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Tú puedes (Spanish Edition) Tú puedes (Spanish Edition)
by (shelved 2 times as publicidad)
avg rating 2.60 — 10 ratings — published 2011
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Hey Whipple, Squeeze This: A Guide to Creating Great Ads Hey Whipple, Squeeze This: A Guide to Creating Great Ads (Paperback)
by (shelved 2 times as publicidad)
avg rating 4.21 — 5,147 ratings — published 1998
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Postpublicidad Postpublicidad (Hardcover)
by (shelved 2 times as publicidad)
avg rating 4.07 — 28 ratings — published 2010
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Historia de la Publicidad (Spanish Edition) Historia de la Publicidad (Spanish Edition)
by (shelved 2 times as publicidad)
avg rating 5.00 — 2 ratings — published
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El universo publicitario.: Una historia global de la publicidad (Spanish Edition) El universo publicitario.: Una historia global de la publicidad (Spanish Edition)
by (shelved 2 times as publicidad)
avg rating 0.0 — 0 ratings — published
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Thinking, Fast and Slow Thinking, Fast and Slow (Hardcover)
by (shelved 2 times as publicidad)
avg rating 4.17 — 604,520 ratings — published 2011
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Tapas de publicidad: introducción y fundamentos Tapas de publicidad: introducción y fundamentos (Paperback)
by (shelved 2 times as publicidad)
avg rating 3.77 — 22 ratings — published
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Steal Like an Artist: 10 Things Nobody Told You About Being Creative Steal Like an Artist: 10 Things Nobody Told You About Being Creative (Paperback)
by (shelved 2 times as publicidad)
avg rating 3.97 — 344,914 ratings — published 2012
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Adland: A Global History of Advertising Adland: A Global History of Advertising (Hardcover)
by (shelved 2 times as publicidad)
avg rating 3.74 — 320 ratings — published 2007
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Contagious: Why Things Catch On Contagious: Why Things Catch On (Hardcover)
by (shelved 2 times as publicidad)
avg rating 3.98 — 33,743 ratings — published 2013
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Creatividad en marketing directo Creatividad en marketing directo (Paperback)
by (shelved 2 times as publicidad)
avg rating 4.00 — 8 ratings — published 1997
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It's Not How Good You Are, It's How Good You Want To Be It's Not How Good You Are, It's How Good You Want To Be (Paperback)
by (shelved 2 times as publicidad)
avg rating 3.62 — 18,363 ratings — published 2003
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Lovemarks The Future Beyond Brands Lovemarks The Future Beyond Brands (Hardcover)
by (shelved 2 times as publicidad)
avg rating 3.85 — 1,496 ratings — published 2004
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Nobody's Perfect: Bill Bernbach and the Golden Age of Advertising Nobody's Perfect: Bill Bernbach and the Golden Age of Advertising (Paperback)
by (shelved 1 time as publicidad)
avg rating 3.84 — 32 ratings — published 2009
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The Anxious Generation: How the Great Rewiring of Childhood Caused an Epidemic of Mental Illness The Anxious Generation: How the Great Rewiring of Childhood Caused an Epidemic of Mental Illness (Hardcover)
by (shelved 1 time as publicidad)
avg rating 4.30 — 205,694 ratings — published 2024
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NO trabajes en creatividad: Guía para sobrevivir en agencias de publicidad NO trabajes en creatividad: Guía para sobrevivir en agencias de publicidad (Paperback)
by (shelved 1 time as publicidad)
avg rating 3.57 — 7 ratings — published
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Breakthrough Advertising Breakthrough Advertising (Hardcover)
by (shelved 1 time as publicidad)
avg rating 4.54 — 1,134 ratings — published 1966
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El juego en escena: Carteles para una función El juego en escena: Carteles para una función (Hardcover)
by (shelved 1 time as publicidad)
avg rating 4.50 — 2 ratings — published
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Diagonal Manhattan (edició en català) Diagonal Manhattan (edició en català)
by (shelved 1 time as publicidad)
avg rating 3.63 — 665 ratings — published
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How not to Plan: 66 ways to screw it up How not to Plan: 66 ways to screw it up (Kindle Edition)
by (shelved 1 time as publicidad)
avg rating 4.43 — 407 ratings — published
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Mid-Century Ads: Advertising from the Mad Men Era Mid-Century Ads: Advertising from the Mad Men Era (Hardcover)
by (shelved 1 time as publicidad)
avg rating 4.20 — 148 ratings — published 2011
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De-Positioning: The Secret Brand Strategy for Creating Competitive Advantage De-Positioning: The Secret Brand Strategy for Creating Competitive Advantage (Paperback)
by (shelved 1 time as publicidad)
avg rating 3.94 — 17 ratings — published
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Mucha Mucha (Hardcover)
by (shelved 1 time as publicidad)
avg rating 4.00 — 5 ratings — published
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Obvious Adams: The Story of a Successful Business Man Obvious Adams: The Story of a Successful Business Man (Paperback)
by (shelved 1 time as publicidad)
avg rating 4.07 — 1,682 ratings — published 1916
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99 francs 99 francs (Paperback)
by (shelved 1 time as publicidad)
avg rating 3.52 — 17,376 ratings — published 2000
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PENSAR MEJOR CON IA: Manual de IA aplicada a Marketing y Planificación (Spanish Edition) PENSAR MEJOR CON IA: Manual de IA aplicada a Marketing y Planificación (Spanish Edition)
by (shelved 1 time as publicidad)
avg rating 0.0 — 0 ratings — published
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Poder, ideología y propaganda en la ficción distópica Poder, ideología y propaganda en la ficción distópica (Paperback)
by (shelved 1 time as publicidad)
avg rating 3.00 — 1 rating — published
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Advertising Creative: Strategy, Copy, and Design Advertising Creative: Strategy, Copy, and Design (Paperback)
by (shelved 1 time as publicidad)
avg rating 3.75 — 44 ratings — published 2009
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Guerra y Propaganda en el siglo XXI.: Nuevos mensajes, viejas guerras. Guerra y Propaganda en el siglo XXI.: Nuevos mensajes, viejas guerras. (Paperback)
by (shelved 1 time as publicidad)
avg rating 0.0 — 0 ratings — published
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Branding de comunidades. Marcas y colectivos de consumo (Manuales) (Spanish Edition) Branding de comunidades. Marcas y colectivos de consumo (Manuales) (Spanish Edition)
by (shelved 1 time as publicidad)
avg rating 3.50 — 2 ratings — published
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Géneros narrativos audiovisuales en publicidad Géneros narrativos audiovisuales en publicidad (Paperback)
by (shelved 1 time as publicidad)
avg rating 0.0 — 0 ratings — published
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Cine y Capitalismo Cine y Capitalismo (Paperback)
by (shelved 1 time as publicidad)
avg rating 0.0 — 0 ratings — published
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Análisis del mensaje publicitario Análisis del mensaje publicitario (Paperback)
by (shelved 1 time as publicidad)
avg rating 0.0 — 0 ratings — published
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Quién vigila a los vigilantes: Superhéroes, justicieros e ideologías políticas Quién vigila a los vigilantes: Superhéroes, justicieros e ideologías políticas (Paperback)
by (shelved 1 time as publicidad)
avg rating 2.33 — 3 ratings — published
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Propaganda fotográfica: La imagen al servicio del poder Propaganda fotográfica: La imagen al servicio del poder (Paperback)
by (shelved 1 time as publicidad)
avg rating 1.00 — 1 rating — published
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Hegarty on Creativity: There Are No Rules Hegarty on Creativity: There Are No Rules (Hardcover)
by (shelved 1 time as publicidad)
avg rating 3.88 — 1,136 ratings — published 2012
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Mecanismos Estratégicos en Publicidad: de la USP a las Lovemarks Mecanismos Estratégicos en Publicidad: de la USP a las Lovemarks (Paperback)
by (shelved 1 time as publicidad)
avg rating 2.75 — 4 ratings — published 2014
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Alberto Fernández
“El riesgo radica en que, cuando la publicidad prevalece, la política se deteriora. A la publicidad no le importa convencer, sólo le preocupa vender un producto sin atender que la política no es precisamente una mercancía. La política perdura mientras que la publicidad es efímera.”
Alberto Fernández, Políticamente incorrecto: Razones y pasiones de Néstor Kirchner

Simone Weil
“Toda la publicidad, toda la propaganda, tan variada en sus formas, que busca excitar el deseo de lo superfluo, tanto en el campo como entre los obreros, debe ser considerada un crimen.”
Simone Weil, La Condition ouvrière

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