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Publicidad Books
Showing 1-50 of 254
El libro rojo de la publicidad
by (shelved 8 times as publicidad)
avg rating 3.65 — 349 ratings — published 1998
Strategic Thinking for Advertising Creatives (Paperback)
by (shelved 5 times as publicidad)
avg rating 4.10 — 60 ratings — published 2013
Confessions of an Advertising Man (Paperback)
by (shelved 4 times as publicidad)
avg rating 4.00 — 6,180 ratings — published 1963
The Advertising Concept Book (Paperback)
by (shelved 3 times as publicidad)
avg rating 4.33 — 858 ratings — published 2008
Ways of Seeing (Paperback)
by (shelved 3 times as publicidad)
avg rating 3.94 — 455,423 ratings — published 1972
Purple Cow: Transform Your Business by Being Remarkable (Hardcover)
by (shelved 2 times as publicidad)
avg rating 3.78 — 56,697 ratings — published
Tú puedes (Spanish Edition)
by (shelved 2 times as publicidad)
avg rating 2.60 — 10 ratings — published 2011
The Creative Act: A Way of Being (Hardcover)
by (shelved 2 times as publicidad)
avg rating 3.94 — 99,052 ratings — published 2023
Hey Whipple, Squeeze This: A Guide to Creating Great Ads (Paperback)
by (shelved 2 times as publicidad)
avg rating 4.21 — 5,173 ratings — published 1998
El universo publicitario.: Una historia global de la publicidad (Spanish Edition)
by (shelved 2 times as publicidad)
avg rating 0.0 — 0 ratings — published
Thinking, Fast and Slow (Hardcover)
by (shelved 2 times as publicidad)
avg rating 4.16 — 616,014 ratings — published 2011
Tapas de publicidad: introducción y fundamentos (Paperback)
by (shelved 2 times as publicidad)
avg rating 3.77 — 22 ratings — published
Steal Like an Artist: 10 Things Nobody Told You About Being Creative (Paperback)
by (shelved 2 times as publicidad)
avg rating 3.97 — 351,214 ratings — published 2012
Adland: A Global History of Advertising (Hardcover)
by (shelved 2 times as publicidad)
avg rating 3.75 — 323 ratings — published 2007
Contagious: Why Things Catch On (Hardcover)
by (shelved 2 times as publicidad)
avg rating 3.98 — 34,108 ratings — published 2013
Creatividad en marketing directo (Paperback)
by (shelved 2 times as publicidad)
avg rating 4.00 — 8 ratings — published 1997
It's Not How Good You Are, It's How Good You Want To Be (Paperback)
by (shelved 2 times as publicidad)
avg rating 3.62 — 18,464 ratings — published 2003
Lovemarks The Future Beyond Brands (Hardcover)
by (shelved 2 times as publicidad)
avg rating 3.86 — 1,497 ratings — published 2004
Confesiones de un publicitario (Paperback)
by (shelved 1 time as publicidad)
avg rating 0.0 — 0 ratings — published
Nobody's Perfect: Bill Bernbach and the Golden Age of Advertising (Paperback)
by (shelved 1 time as publicidad)
avg rating 3.84 — 32 ratings — published 2009
The Anxious Generation: How the Great Rewiring of Childhood Caused an Epidemic of Mental Illness (Hardcover)
by (shelved 1 time as publicidad)
avg rating 4.30 — 220,332 ratings — published 2024
NO trabajes en creatividad: Guía para sobrevivir en agencias de publicidad (Paperback)
by (shelved 1 time as publicidad)
avg rating 3.57 — 7 ratings — published
Curso de Copywriting: Transforma tus palabras en ventas con formulas, principios psicológicos e inteligencia artificial (Paperback)
by (shelved 1 time as publicidad)
avg rating 5.00 — 1 rating — published
Breakthrough Advertising (Hardcover)
by (shelved 1 time as publicidad)
avg rating 4.55 — 1,158 ratings — published 1966
El juego en escena: Carteles para una función (Hardcover)
by (shelved 1 time as publicidad)
avg rating 4.50 — 2 ratings — published
Diagonal Manhattan (edició en català)
by (shelved 1 time as publicidad)
avg rating 3.62 — 744 ratings — published
How not to Plan: 66 ways to screw it up (Kindle Edition)
by (shelved 1 time as publicidad)
avg rating 4.43 — 413 ratings — published
Mid-Century Ads: Advertising from the Mad Men Era (Hardcover)
by (shelved 1 time as publicidad)
avg rating 4.20 — 149 ratings — published 2011
De-Positioning: The Secret Brand Strategy for Creating Competitive Advantage (Paperback)
by (shelved 1 time as publicidad)
avg rating 3.94 — 18 ratings — published
Obvious Adams: The Story of a Successful Business Man (Paperback)
by (shelved 1 time as publicidad)
avg rating 4.08 — 1,778 ratings — published 1916
99 francs (Paperback)
by (shelved 1 time as publicidad)
avg rating 3.52 — 17,615 ratings — published 2000
PENSAR MEJOR CON IA: Manual de IA aplicada a Marketing y Planificación (Spanish Edition)
by (shelved 1 time as publicidad)
avg rating 0.0 — 0 ratings — published
Poder, ideología y propaganda en la ficción distópica (Paperback)
by (shelved 1 time as publicidad)
avg rating 3.00 — 1 rating — published
Advertising Creative: Strategy, Copy, and Design (Paperback)
by (shelved 1 time as publicidad)
avg rating 3.74 — 43 ratings — published 2009
Guerra y Propaganda en el siglo XXI.: Nuevos mensajes, viejas guerras. (Paperback)
by (shelved 1 time as publicidad)
avg rating 0.0 — 0 ratings — published
Branding de comunidades. Marcas y colectivos de consumo (Manuales) (Spanish Edition)
by (shelved 1 time as publicidad)
avg rating 3.50 — 2 ratings — published
Cine, literatura y propaganda: De Los santos inocentes a El día de la bestia (Serie "Investigación y ensayo") (Spanish Edition)
by (shelved 1 time as publicidad)
avg rating 0.0 — 0 ratings — published
Géneros narrativos audiovisuales en publicidad (Paperback)
by (shelved 1 time as publicidad)
avg rating 0.0 — 0 ratings — published
Mecanismos propagandísticos del engaño: Pautas para el análisis de la mentira en la propaganda y la desinformación a partir de la teoría de Guy Durandin (Paperback)
by (shelved 1 time as publicidad)
avg rating 0.0 — 0 ratings — published
Cine y Capitalismo (Paperback)
by (shelved 1 time as publicidad)
avg rating 0.0 — 0 ratings — published
Análisis del mensaje publicitario (Paperback)
by (shelved 1 time as publicidad)
avg rating 0.0 — 0 ratings — published
In nomine patri y otros cuentos (Biblioteca de Autores Contemporáneos. Serie Narrativa) (Spanish Edition)
by (shelved 1 time as publicidad)
avg rating 0.0 — 0 ratings — published
Quién vigila a los vigilantes: Superhéroes, justicieros e ideologías políticas (Paperback)
by (shelved 1 time as publicidad)
avg rating 2.33 — 3 ratings — published
Propaganda fotográfica: La imagen al servicio del poder (Paperback)
by (shelved 1 time as publicidad)
avg rating 1.00 — 1 rating — published
Hegarty on Creativity: There Are No Rules (Hardcover)
by (shelved 1 time as publicidad)
avg rating 3.88 — 1,140 ratings — published 2012
Ideologías políticas en la cultura de masas (Ciencia Política - Semilla y Surco - Serie de Ciencia Política) (Spanish Edition)
by (shelved 1 time as publicidad)
avg rating 2.00 — 1 rating — published
Mecanismos Estratégicos en Publicidad: de la USP a las Lovemarks (Paperback)
by (shelved 1 time as publicidad)
avg rating 2.75 — 4 ratings — published 2014
Positioning: The Battle for Your Mind (Paperback)
by (shelved 1 time as publicidad)
avg rating 4.04 — 18,687 ratings — published 1980
“La poesía, prostituida hasta su empleo más degradante, se desposaría con la música más banal para engendrar los jingles.”
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“Cuando el gusto del gran público determina el valor de un producto cultural, es inevitable que, en muchísimos casos, escritores, pensadores y artistas mediocres o nulos, pero vistosos y pirotécnicos, diestros en la publicidad y la autopromoción o que halagan con destreza los peores instintos del público, alcancen altísimas cotas de popularidad y le parezcan, a la inculta mayoría, los mejores y sus obras sean las más cotizadas y divulgadas.”
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