FULL Creative Library discussion

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Too often, companies and individuals assume that creativity and innovation are the domain of the "creative types." But two of the leading experts in innovation, design, and creativity on the planet show us that each and every one of us is creative. In an incredibly entertaining and inspiring narrative that draws on countless stories from their work at IDEO, the Stanford d.school, and with many of the world's top companies, David and Tom Kelley identify the principles and strategies that will allow us to tap into our creative potential in our work lives, and in our personal lives, and allow us to innovate in terms of how we approach and solve problems. It is a book that will help each of us be more productive and successful in our lives and in our careers.

Post your thoughts, comments and queries!

Taking a user centered approach will work for every job title. Empathizing with the person who you are interacting with, or that your product/service interacts with is the best way to ensure you are actually solving the problems that matter. If you can better empathize with someone, you immerse yourself in their thinking, and know much more clearly, what the problem actually is and focus your creative energy to solve that thing.

Inspiration is always late. Most times you have to go out and find it in places you haven't looked yet.

When thinking through a problem, you have to realize that there are endless possibilities for a solution. The first idea is rarely the best, but it's good to get it out of your mind on paper so you can allow yourself to think past it. You have to dive deeper and learn more about the problem to find a more appropriate solution.

It was great to hear the authors talk about strategies that we already use in our own design process. Things like using the phrase "How Might We...," drawing mind maps, and making lists. It was reminding me of our design process for Synclio and the Awareness App. I also liked hearing about all of their creative exercises. I'd like to try them all!