New Authors Group discussion
Promotion Tips
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by
Kendric
(new)
May 26, 2014 12:19PM

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1) What are your career goals?
2) Who is your audience?
3) What formats are your book available in?
Not all solutions will work for everyone. And, if you have multiple pen names not all promotions will even work with each pen name. I do much less advertising and marketing for my non fiction books but they outsell my fiction.
I concentrate on giveaways for fiction since I want repeat customers who love my storytelling. I feel like non fiction doesn't have that same fan base loyalty that fiction does. If I read a great non fiction book by an author I may read another of their books on a specific topic of interest but I won't read everything they write. With fiction authors who I love I have totally been known to snatch up every one of their books off the shelf and not even read the back cover to find out what the book is about.
I think non fiction marketing is about letting people with a proven interest in your topic know about your book while fiction writers need to get their books into the hands of as many readers as possible and try to build a fan base that will buy your next book (or even the one after that).