Business Startups discussion

I often get requests for book recommendations for those who are in a career transition, considering starting their own businesses, or simply looking for a good business read.

Here are my top 10 recommendations: I’d love any additional recommendations to add to this list!

1. The Lean Startup - (Reis) - the concept of building an “MVP” and testing it as fast and inexpensive as possible has shaped my thinking for my own business and almost every business I have adviced since reading this book: The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses (9780307887894): Eric Ries: Books (https://amzn.to/2TaDPtG)
2. The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About It (Gerber) - separating out an entrepreneur’s role as a business owner and a ‘tactician’ really shaped my thinking on how to build a business that can succeed without me (or whichever founder I’m advising). Why Most Small Businesses Don't Work and What to Do About It: Michael E. Gerber: 0099455020992: Amazon.com: Books (https://amzn.to/2VG1Hr3)
3. Zero to One: Notes on Startups, or How to Build the Future (Theil) - Does a great job framing ‘how to start’ a business from nothing. 2014 Edition: Peter Thiel: 0884509220004: Amazon.com: Books (https://amzn.to/38gjTtD)
4. The Start-up of You: Adapt to the Future, Invest in Yourself, and Transform Your Career (Hoffman) - how to think of your own career as a startup from the guy who started up LinkedIn and PayPal. (I’d read or listen to anything that Reid Hoffman puts out there.) The Start-up of You: Adapt to the Future, Invest in Yourself, and Transform Your Career (8601420561212): Reid Hoffman, Ben Casnocha: Books (https://amzn.to/32D6VVT)
5. Building a StoryBrand: Clarify Your Message So Customers Will Listen (Miller) - very simple read on a very simple concept and immediately actionable. Storytelling is all the rage, this book helps you with ‘how’ - changed the way &Marketing tells our client’s stories Clarify Your Message So Customers Will Listen: Donald Miller: 9780718033323: Amazon.com: Books (https://amzn.to/2Tq61Ic)
6. Crushing It!: How Great Entrepreneurs Build Their Business and Influence-and How You Can, Too (Vaynerchuk) - how to use content and social media to grow your business in the modern digital age (I’d read or listen to pretty much anything from Gary Vee) How Great Entrepreneurs Build Their Business and Influence-and How You Can, Too: Gary Vaynerchuk: 9780062674678: Amazon.com: Books (https://amzn.to/2vjEL6c)
7. Outliers (Gladwell) - how you have to think and behave differently if you want extraordinary results. (I’d read or listen to anything by Malcolm Gladwell) The Story of Success: Malcolm Gladwell: 0352749561657: Amazon.com: Books (https://amzn.to/2uI3EYR)
8. Start with Why: How Great Leaders Inspire Everyone to Take Action (Sinek) - Why you do something is more important than what you do. I tell the Apple vs Microsoft story regularly in my marketing courses - (I’d read or listen to anything by Simon Sinek) How Great Leaders Inspire Everyone to Take Action: Simon Sinek: 8580001042060: Amazon.com: Books (https://amzn.to/2PD3sBf)
9. Originals: How Non-Conformists Move the World - (Grant) - great book on how dissent, disagreement, and counterintuitive thinking leads to breakthrough results (I’d read or listen to anything by Adam Grant) How Non-Conformists Move the World: Adam Grant, Sheryl Sandberg: 9780143128854: Amazon.com: Books (https://amzn.to/38DjvGW)
10. Never Split the Difference (Voss) - not just a book about negotiating, but a book on leadership, communications, and how to diffuse difficult situations. Negotiating As If Your Life Depended On It: Chris Voss, Tahl Raz: 9780062407801: Amazon.com: Books (https://amzn.to/2wf9Wzw)

What else should I add?

**About me**
*As the founder and Managing Director of &Marketing,** Rajat “Raj” Kapur* (https://www.linkedin.com/in/rkapur105/)* strives to provide growing businesses of all sizes unparalleled marketing strategy and execution services. Raj brings two decades of professional experience in marketing, sales, and strategy development experience spanning B2B and B2C Fortune 50, mid-sized, and startups. *Learn more at &Marketing (http://and-marketing.com).

How about this one:

Moonshots, by Naveen Jain, John Schroeter, Richard Branson:

https://www.amazon.com/Moonshotsnsn-C...

Hello all, My name is Rick De La Guardia and my book is:

Engineer to Entrepreneur: Success Strategies to Manage Your Career and Start Your Own Firm

I am currently under contract for a second book tentatively titled: "My Father's Influence, TAP into Your Potential: How to Think, Act and Practice Like an Entrepreneur.

The Future of Innovation (is a must read, you can get it free from KDP and Google)

Get it here now