Women in Tech Book Club discussion

1. Have you had any experience making personas that draw on non-demographic data? If so, what data did you use? How were the personas received by your stakeholders?

2. What do you think of the author’s claim that delight in tech assumes a homogeneous audience and is superficial at best? If not delight, are there other emotions or mental states that designers should aspire to cultivate among users?

3. What do you think about the author’s assertion that interfaces often streamline and therefore oversimplify complex realities? Have you had experience conveying complex realities in interfaces effectively?

4. What do you think about the author’s claim that the tech industry upholds a myth of meritocracy? If the reality is as the author describes, what are alternatives or possible changes the tech industry could cultivate?