Wunderman Helsinki reading circle discussion

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juicing the orange

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message 1: by Antti (new)

Aug 12, 2010 12:03AM

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Since we're in the ad industry I hihgly encourage everyone to read Juicing the orange http://www.goodreads.com/book/show/35...

It gives nice insights on how conventional advertising can be successfully approached from innovative and unconventional perspective!

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