Allison Murphy

“We’ve come to the conclusion that it’s much better to ask small questions than big ones. Here are a few reasons: 1.  Small questions are by their nature less often asked and investigated, and maybe not at all. They are virgin territory for true learning. 2.  Since big problems are usually a dense mass of intertwined small problems, you can make more progress by tackling a small piece of the big problem than by flailing away at grand solutions. 3.  Any kind of change is hard, but the chances of triggering change on a small problem are much greater than on a big one. 4.  Thinking big is, by definition, an exercise in imprecision or even speculation. When you think small, the stakes may be diminished but at least you can be relatively sure you know what you’re talking about.”
― Steven D. Levitt, Think Like a Freak