Step 1: Define your primary customer segment. Step 2: Identify your customer segment’s (biggest) problem. Step 3: Create provisional personas based on your assumptions. Step 4: Conduct customer discovery to validate or invalidate your
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“Yet when we don’t risk standing on our own and speaking out, when the options laid before us force us into the very categories we resist, we perpetuate our own disconnection and loneliness. When we are willing to risk venturing into the wilderness, and even becoming our own wilderness, we feel the deepest connection to our true self and to what matters the most.”
― Braving the Wilderness: The Quest for True Belonging and the Courage to Stand Alone
― Braving the Wilderness: The Quest for True Belonging and the Courage to Stand Alone
“Civility is claiming and caring for one’s identity6, needs, and beliefs without degrading someone else’s in the process.”
― Braving the Wilderness: The Quest for True Belonging and the Courage to Stand Alone
― Braving the Wilderness: The Quest for True Belonging and the Courage to Stand Alone
“As long as we stay together, you don’t have to worry about the darkness.”
― Revelation Space
― Revelation Space
“This experience is also when our team started to understand how important it is for us to build a culture that supports true belonging. If leaders really want people to show up, speak out, take chances, and innovate, we have to create cultures where people feel safe—where their belonging is not threatened by speaking out and they are supported when they make the decision to brave the wilderness, stand alone, and speak truth to bullshit. It’s easy to”
― Braving the Wilderness: The Quest for True Belonging and the Courage to Stand Alone
― Braving the Wilderness: The Quest for True Belonging and the Courage to Stand Alone
“Not only do moments of collective emotion remind us of what is possible between people, but they also remind us of what is true about the human spirit.”
― Braving the Wilderness: The Quest for True Belonging and the Courage to Stand Alone
― Braving the Wilderness: The Quest for True Belonging and the Courage to Stand Alone
Björn’s 2025 Year in Books
Take a look at Björn’s Year in Books, including some fun facts about their reading.
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