Step 1: Define your primary customer segment. Step 2: Identify your customer segment’s (biggest) problem. Step 3: Create provisional personas based on your assumptions. Step 4: Conduct customer discovery to validate or invalidate your
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“So, why do you write these strong female characters?
Because you’re still asking me that question."
[Equality Now speech, May 15, 2006]”
―
Because you’re still asking me that question."
[Equality Now speech, May 15, 2006]”
―
“I wish it need not have happened in my time," said Frodo.
"So do I," said Gandalf, "and so do all who live to see such times. But that is not for them to decide. All we have to decide is what to do with the time that is given us.”
― The Fellowship of the Ring
"So do I," said Gandalf, "and so do all who live to see such times. But that is not for them to decide. All we have to decide is what to do with the time that is given us.”
― The Fellowship of the Ring
“Love is the only way to grasp another human being in the innermost core of his personality. No one can become fully aware of the very essence of another human being unless he loves him. By his love he is enabled to see the essential traits and features in the beloved person; and even more, he sees that which is potential in him, which is not yet actualized but yet ought to be actualized. Furthermore, by his love, the loving person enables the beloved person to actualize these potentialities. By making him aware of what he can be and of what he should become, he makes these potentialities come true.”
― Man's Search for Meaning
― Man's Search for Meaning
Björn’s 2025 Year in Books
Take a look at Björn’s Year in Books, including some fun facts about their reading.
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