George Wang

“Job statement = verb + object of the verb (noun) + contextual clarifier”
― Anthony W. Ulwick, Jobs to be Done: Theory to Practice

“Most companies are great at creating products—they just aren’t that great at creating the right products.”
― Anthony W. Ulwick, Jobs to be Done: Theory to Practice

“Every time a technology goes exponential, we find an internet-sized opportunity tucked inside. Think about the internet itself. While it seemingly decimated industries—music, media, retail, travel, and taxis—a study by McKinsey Global Research found the net created 2.6 new jobs for each one it extinguished.”
― Peter H. Diamandis, The Future Is Faster Than You Think: How Converging Technologies Are Transforming Business, Industries, and Our Lives