Michael Zeff

“Your potential, the absolute best you’re capable of—that’s the metric to measure yourself against. Your standards are. Winning is not enough. People can get lucky and win. People can be assholes and win. Anyone can win. But not everyone is the best possible version of themselves.”
― Ryan Holiday, Ego Is the Enemy

“What you are afraid of is never as bad as what you imagine. The fear you let build up in your mind is worse than the situation that actually exists.”
― Spencer Johnson, Who Moved My Cheese?

“A perception that exists in the mind is often interpreted as a universal truth.”
― Al Ries, The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk

“Greatness comes from humble beginnings; it comes from grunt work. It means you’re the least important person in the room—until you change that with results.”
― Ryan Holiday, Ego Is the Enemy