Michael Zeff

“A perception that exists in the mind is often interpreted as a universal truth.”
― Al Ries, The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk

“Greatness comes from humble beginnings; it comes from grunt work. It means you’re the least important person in the room—until you change that with results.”
― Ryan Holiday, Ego Is the Enemy

“What you are afraid of is never as bad as what you imagine. The fear you let build up in your mind is worse than the situation that actually exists.”
― Spencer Johnson, Who Moved My Cheese?

“Self-deception is like this. It blinds us to the true causes of problems, and once we’re blind, all the “solutions” we can think of will actually make matters worse. Whether at work or at home, self-deception obscures the truth about ourselves, corrupts our view of others and our circumstances, and inhibits our ability to make wise and helpful decisions.”
― Arbinger Institute, Leadership and Self-Deception: Getting Out of the Box