Michael Zeff

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Chicken Soup for ...
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Reading for the 2nd time
read in September 2020
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Critical: Stories...
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A Study in Scarlet
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Al Ries
“A perception that exists in the mind is often interpreted as a universal truth.”
Al Ries, The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk

Spencer Johnson
“What you are afraid of is never as bad as what you imagine. The fear you let build up in your mind is worse than the situation that actually exists.”
Spencer Johnson, Who Moved My Cheese?
tags: fear

Seneca
“It is not the man who has too little that is poor, but the one who hankers after more.”
Lucius Annaeus Seneca, Letters from a Stoic

Seneca
“Regard [a friend] as loyal, and you will make him loyal.”
Lucius Annaeus Seneca, Letters from a Stoic

Ryan Holiday
“Your potential, the absolute best you’re capable of—that’s the metric to measure yourself against. Your standards are. Winning is not enough. People can get lucky and win. People can be assholes and win. Anyone can win. But not everyone is the best possible version of themselves.”
Ryan Holiday, Ego Is the Enemy

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