Michael Zeff

“A perception that exists in the mind is often interpreted as a universal truth.”
― Al Ries, The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk

“It is not the man who has too little that is poor, but the one who hankers after more.”
― Lucius Annaeus Seneca, Letters from a Stoic

“Self-deception is like this. It blinds us to the true causes of problems, and once we’re blind, all the “solutions” we can think of will actually make matters worse. Whether at work or at home, self-deception obscures the truth about ourselves, corrupts our view of others and our circumstances, and inhibits our ability to make wise and helpful decisions.”
― Arbinger Institute, Leadership and Self-Deception: Getting Out of the Box

“Regard [a friend] as loyal, and you will make him loyal.”
― Lucius Annaeus Seneca, Letters from a Stoic