Michael Zeff

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A Study in Scarlet
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Arbinger Institute
“Self-deception is like this. It blinds us to the true causes of problems, and once we’re blind, all the “solutions” we can think of will actually make matters worse. Whether at work or at home, self-deception obscures the truth about ourselves, corrupts our view of others and our circumstances, and inhibits our ability to make wise and helpful decisions.”
Arbinger Institute, Leadership and Self-Deception: Getting Out of the Box

Al Ries
“A perception that exists in the mind is often interpreted as a universal truth.”
Al Ries, The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk

Ryan Holiday
“Your potential, the absolute best you’re capable of—that’s the metric to measure yourself against. Your standards are. Winning is not enough. People can get lucky and win. People can be assholes and win. Anyone can win. But not everyone is the best possible version of themselves.”
Ryan Holiday, Ego Is the Enemy

Seneca
“It is not the man who has too little that is poor, but the one who hankers after more.”
Lucius Annaeus Seneca, Letters from a Stoic

Marcus Aurelius
“You have power over your mind - not outside events. Realize this, and you will find strength.”
Marcus Aurelius, Meditations

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