“gamification – to be truly motivating – should provide the four drives that this gives us. RAMP: Relatedness, Autonomy, Mastery, Purpose”
― Gamification: A Simple Introduction
― Gamification: A Simple Introduction
“don’t waste money on advertising if you don’t have a mobile website to back it up.”
―
―
“Humans, and some machines, have the ability to interpret messages and infuse them with meaning. But what travels through the wires or electromagnetic waves is not that meaning. It is simpler. It is just information.”
― Why Information Grows: The Evolution of Order, from Atoms to Economies
― Why Information Grows: The Evolution of Order, from Atoms to Economies
“Habits are defined as “behaviors done with little or no conscious thought.”
― Hooked: How to Build Habit-Forming Products
― Hooked: How to Build Habit-Forming Products
“Effective gamification is a combination of game design, game dynamics, behavioral economics, motivational psychology, UX/UI (User Experience and User Interface), neurobiology, technology platforms, as well as ROI-driving business implementations.”
― Actionable Gamification: Beyond Points, Badges, and Leaderboards
― Actionable Gamification: Beyond Points, Badges, and Leaderboards
Joao’s 2025 Year in Books
Take a look at Joao’s Year in Books, including some fun facts about their reading.
More friends…
Favorite Genres
Polls voted on by Joao
Lists liked by Joao



































