Andreas Palmblad
http://Andreas.palmblad.nu
“Nothing in the world is the way it ought to be. It's harsh and cruel. But that's why there's us. Champions. It doesn't matter where we come from, what we've done or suffered, or even if we make a difference. We live as though the world was what it should be, to show it what it can be.”
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“Some people say, "Give the customers what they want." But that's not my approach. Our job is to figure out what they're going to want before they do. I think Henry Ford once said, "If I'd asked customers what they wanted, they would have told me, 'A faster horse!'" People don't know what they want until you show it to them. That's why I never rely on market research. Our task is to read things that are not yet on the page.”
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“If nothing we do matters, then all that matters is what we do.”
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Andreas’s 2025 Year in Books
Take a look at Andreas’s Year in Books, including some fun facts about their reading.
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