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“Often when working with others, different ideas are put forward and end up in competition. Based on experience, we may believe we can see what each person is imagining and what the result will be. It’s impossible, though, to know exactly what someone else is thinking. And if we can’t predict how our own ideas will work—and we can’t!—how can we draw conclusions about what someone else imagines?”
― Rick Rubin, The Creative Act: A Way of Being

“Releasing a work into the world becomes easier when we remember that each piece can never be a total reflection of us, only a reflection of who we are in this moment.”
― Rick Rubin, The Creative Act: A Way of Being

“In its rough form, an early iteration of a work may hold an extraordinary magic. Above all this is to be protected. When working alongside others, keep the oath front of mind.”
― Rick Rubin, The Creative Act: A Way of Being

“Rules direct us to average behaviors. If we’re aiming to create works that are exceptional, most rules don’t apply. Average is nothing to aspire to. The goal is not to fit in. If anything, it’s to amplify the differences, what doesn’t fit, the special characteristics unique to how you see the world.”
― Rick Rubin, The Creative Act: A Way of Being