Abrar Matin

“The popular mythology about the breakout growth of these companies is that they simply came up with a business idea that was “lightning in a bottle”—one idea that was so brilliant and transformative that it took the market by storm. Yet that version of history is patently false. Mass adoption was achieved neither quickly nor easily for all of these powerhouses; far from it. It wasn’t the immaculate conception of a world-changing product nor any single insight, lucky break, or stroke of genius that rocketed these companies to success. In reality, their success was driven by the methodical, rapid-fire generation and testing of new ideas for product development and marketing, and the use of data on user behavior to find the winning ideas that drove growth.”
― Sean Ellis, Hacking Growth: How Today's Fastest-Growing Companies Drive Breakout Success