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“Product development involves an incredible mix of disciplines, from designers to engineers and programmers, manufacturing, packaging, sales, marketing, and service.”
― The Design of Everyday Things
― The Design of Everyday Things
“Design research supports both diamonds of the design process. The first diamond, finding the right problem, requires a deep understanding of the true needs of people. Once the problem has been defined, finding an appropriate solution again requires deep understanding of the intended population, how those people perform their activities, their capabilities and prior experience, and what cultural issues might be impacted.”
― The Design of Everyday Things
― The Design of Everyday Things
“Design for individuals and the results may be wonderful for the particular people they were designed for, but a mismatch for others. Design for activities and the result will be usable by everyone.”
― The Design of Everyday Things
― The Design of Everyday Things
“What do we live for, if not to make life less difficult for each other?”
― Effortless: Make It Easier to Do What Matters Most
― Effortless: Make It Easier to Do What Matters Most
“First we are children to our parents, then parents to our children, then parents to our parents, then children to our children.” —MILTON GREENBLATT, M.D.”
― Get Out of Your Own Way: Overcoming Self-Defeating Behavior:
― Get Out of Your Own Way: Overcoming Self-Defeating Behavior:
Bridger’s 2025 Year in Books
Take a look at Bridger’s Year in Books, including some fun facts about their reading.
Favorite Genres
Polls voted on by Bridger
Lists liked by Bridger
