Luka

“While tracking trends can be a useful tool in dealing with the unpredictable future, market research can be more of a problem than a help. Research does best at measuring the past. New ideas and concepts are almost impossible to measure. No one has a frame of reference. People don’t know what they will do until they face an actual decision.
The classic example is the research conducted before Xerox introduced the plain-paper copier. What came back was the conclusion that no one would pay five cents for a plain-paper copy when they could get a Thermofax copy for a cent and a half. Xerox ignored the research, and the rest is history.”
― Al Ries, The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk

“Forming your worldview by relying on the media would be like forming your view about me by looking only at a picture of my foot.”
― Hans Rosling, Factfulness: Ten Reasons We're Wrong About the World—and Why Things Are Better Than You Think

“human beings have a strong dramatic instinct toward binary thinking, a basic urge to divide things into two distinct groups, with nothing but an empty gap in between. We love to dichotomize. Good versus bad. Heroes versus villains. My country versus the rest. Dividing the world into two distinct sides is simple and intuitive, and also dramatic because it implies conflict, and we do it without thinking, all the time.”
― Hans Rosling, Factfulness: Ten Reasons We're Wrong About the World – and Why Things Are Better Than You Think

“It’s a phenomenon known to psychologists as social proof. Whenever we haven’t got enough information to make decisions for ourselves, we have a habit of copying the behaviour of those around us.”
― Hannah Fry, Hello World: How to be Human in the Age of the Machine