Luka

“The world cannot be understood without numbers. But the world cannot be understood with numbers alone.”
― Hans Rosling, Factfulness: Ten Reasons We're Wrong About the World—and Why Things Are Better Than You Think

“human beings have a strong dramatic instinct toward binary thinking, a basic urge to divide things into two distinct groups, with nothing but an empty gap in between. We love to dichotomize. Good versus bad. Heroes versus villains. My country versus the rest. Dividing the world into two distinct sides is simple and intuitive, and also dramatic because it implies conflict, and we do it without thinking, all the time.”
― Hans Rosling, Factfulness: Ten Reasons We're Wrong About the World – and Why Things Are Better Than You Think

“While tracking trends can be a useful tool in dealing with the unpredictable future, market research can be more of a problem than a help. Research does best at measuring the past. New ideas and concepts are almost impossible to measure. No one has a frame of reference. People don’t know what they will do until they face an actual decision.
The classic example is the research conducted before Xerox introduced the plain-paper copier. What came back was the conclusion that no one would pay five cents for a plain-paper copy when they could get a Thermofax copy for a cent and a half. Xerox ignored the research, and the rest is history.”
― Al Ries, The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk

“People often call me an optimist, because I show them the enormous progress they didn't know about. That makes me angry. I'm not an optimist. That makes me sound naive. I'm a very serious “possibilist”. That’s something I made up. It means someone who neither hopes without reason, nor fears without reason, someone who constantly resists the overdramatic worldview. As a possibilist, I see all this progress, and it fills me with conviction and hope that further progress is possible. This is not optimistic. It is having a clear and reasonable idea about how things are. It is having a worldview that is constructive and useful.”
― Hans Rosling, Factfulness: Ten Reasons We're Wrong About the World – and Why Things Are Better Than You Think