Chase Begor

“Without customers, a balance sheet is meaningless. That’s why Bouchard agreed to pay a premium when he was acquiring an existing store. He wasn’t buying just an inventory and some displays; he was buying a location and a customer base that had established habits—a concept referred to as “goodwill.”
― Guy Gendron, Daring to succed: Couche-tard & Circle K convenience store empire

“He savoured the direct contact with customers, and above all, discovered a natural talent for interior design. He thought the store should be attractive, clean, and should display the products effectively. He took advantage of the evenings, when there were fewer customers, to reorganize the shelves.”
― Guy Gendron, Daring to succed: Couche-tard & Circle K convenience store empire

“Bouchard, however, advocates an entrepreneurial attitude at every level. He encourages risk-taking. This requires a high tolerance for error, but he prefers taking an overall position of trust—even when it sometimes backfires—to an overall position of mistrust that will sometimes prove justified.”
― Guy Gendron, Daring to succed: Couche-tard & Circle K convenience store empire

“The solutions seemed utterly self-evident, and they applied them again and again: a clear, well laid-out interior, proper lighting, nice colour and general cleanliness, no lineups, well-trained and welcoming employees and the elimination of useless jobs in the administrative offices.”
― Guy Gendron, Daring to succed: Couche-tard & Circle K convenience store empire