Max Dong

“McKinsey & Company advised AT&T not to enter the mobile telephone business, predicting there would be fewer than one million cellular phones in use by 2000. In fact, by 2000, there were one hundred million mobile phones.”
― Salim Ismail, Exponential Organizations: Why new organizations are ten times better, faster, and cheaper than yours

“The most frequent cause of failures in business is not people who answered the right questions incorrectly, but people who answered the wrong questions correctly. I have seen many companies “incrementalize” themselves into a corner, through a
series of small—what appeared optimal—decisions, often based on erroneous assumptions.”
― Marvin Bower

“Bower had three unwritten principles: the client is everything; think the unthinkable; and it’s not about money, but influence and reputation. He applied these principles on a daily basis at McKinsey.”
― Jacques Peretti, Done: The Secret Deals that are Changing Our World

“Psychology, in fact, repre-
sents the juncture of two opposite directions of are still insufficient. In the science of human be- scientific thought that are dialectically comple-
mentary. It follows that the system of sciences
cannot be arranged in a linear order, as many
people beginning with Auguste Comte have at-
tempted to arrange them.”
― jean piaget