Max Dong

“Bower had three unwritten principles: the client is everything; think the unthinkable; and it’s not about money, but influence and reputation. He applied these principles on a daily basis at McKinsey.”
― Jacques Peretti, Done: The Secret Deals that are Changing Our World

“We know very little about self-development. But we do know one thing: People in general, and knowledge workers in particular, grow according to the demands they make on themselves. They grow according to what they consider to be achievement and attainment. If they demand little of themselves, they will remain stunted. If they demand a good deal of themselves, they will grow to giant stature--without any more effort than is expended by the non-achievers.”
― Peter F. Drucker, The Effective Executive: The Definitive Guide to Getting the Right Things Done

“McKinsey & Company advised AT&T not to enter the mobile telephone business, predicting there would be fewer than one million cellular phones in use by 2000. In fact, by 2000, there were one hundred million mobile phones.”
― Salim Ismail, Exponential Organizations: Why new organizations are ten times better, faster, and cheaper than yours

“Identify your unique benefits. Develop commercial insight that challenges customers’ thinking. Package commercial insight in compelling messages that “lead to.” Equip reps to challenge customers.”
― Matthew Dixon, The Challenger Sale: Taking Control of the Customer Conversation