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“Identify your unique benefits. Develop commercial insight that challenges customers’ thinking. Package commercial insight in compelling messages that “lead to.” Equip reps to challenge customers.”
― The Challenger Sale: Taking Control of the Customer Conversation
― The Challenger Sale: Taking Control of the Customer Conversation
“McKinsey & Company advised AT&T not to enter the mobile telephone business, predicting there would be fewer than one million cellular phones in use by 2000. In fact, by 2000, there were one hundred million mobile phones.”
― Exponential Organizations: Why new organizations are ten times better, faster, and cheaper than yours
― Exponential Organizations: Why new organizations are ten times better, faster, and cheaper than yours
“The best advertising is done by satisfied customers.”
―
―
“Psychology, in fact, repre-
sents the juncture of two opposite directions of are still insufficient. In the science of human be- scientific thought that are dialectically comple-
mentary. It follows that the system of sciences
cannot be arranged in a linear order, as many
people beginning with Auguste Comte have at-
tempted to arrange them.”
―
sents the juncture of two opposite directions of are still insufficient. In the science of human be- scientific thought that are dialectically comple-
mentary. It follows that the system of sciences
cannot be arranged in a linear order, as many
people beginning with Auguste Comte have at-
tempted to arrange them.”
―
“The truly important events on the outside are not the trends. They are changes in the trends. These determine ultimately success or failure of an organization and its efforts. Such changes, however, have to be perceived; they cannot be counted, defined, or classified. The classifications still produce the expected figures—as they did for the Edsel. But the figures no longer correspond to actual behavior.”
― The Effective Executive: The Definitive Guide to Getting the Right Things Done
― The Effective Executive: The Definitive Guide to Getting the Right Things Done
Max’s 2024 Year in Books
Take a look at Max’s Year in Books, including some fun facts about their reading.
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