“It was at that moment that Jobs launched a new grand strategy that would transform Apple—and with it the entire technology industry. The personal computer, instead of edging toward the sidelines, would become a “digital hub” that coordinated a variety of devices, from music players to video recorders to cameras. You’d link and sync all these devices with your computer, and it would manage your music, pictures, video, text, and all aspects of what Jobs dubbed your “digital lifestyle.” Apple would no longer be just a computer company—indeed it would drop that word from its name—but the Macintosh would be reinvigorated by becoming the hub for an astounding array of new gadgets, including the iPod and iPhone and iPad.”
― Steve Jobs
― Steve Jobs
“There are no ordinary moments.”
― Way of the Peaceful Warrior: A Book That Changes Lives
― Way of the Peaceful Warrior: A Book That Changes Lives
“The reason Apple resonates with people is that there’s a deep current of humanity in our innovation. I think great artists and great engineers are similar, in that they both have a desire to express themselves.”
― Steve Jobs
― Steve Jobs
“When our tools don’t work, we tend to blame ourselves, for being too stupid or not reading the manual or having too-fat fingers... When our tools are broken, we feel broken. And when somebody fixes one, we feel a tiny bit more whole.”
― Steve Jobs
― Steve Jobs
“After a few weeks Jobs finally had enough. “Stop!” he shouted at one big product strategy session. “This is crazy.” He grabbed a magic marker, padded to a whiteboard, and drew a horizontal and vertical line to make a four-squared chart. “Here’s what we need,” he continued. Atop the two columns he wrote “Consumer” and “Pro”; he labeled the two rows “Desktop” and “Portable.” Their job, he said, was to make four great products, one for each quadrant. “The room was in dumb silence,” Schiller recalled.”
― Steve Jobs
― Steve Jobs
Alan’s 2025 Year in Books
Take a look at Alan’s Year in Books, including some fun facts about their reading.
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