Alan Chan

“The reason Apple resonates with people is that there’s a deep current of humanity in our innovation. I think great artists and great engineers are similar, in that they both have a desire to express themselves.”
― Walter Isaacson, Steve Jobs

“Jobs’s reluctance to make the Mac compatible with the architecture of the Lisa was motivated by more than rivalry or revenge. There was a philosophical component, one that was related to his penchant for control. He believed that for a computer to be truly great, its hardware and its software had to be tightly linked. When a computer was open to running software that also worked on other computers, it would end up sacrificing some functionality. The best products, he believed, were “whole widgets” that were designed end-to-end, with the software closely tailored to the hardware and vice versa. This is what would distinguish the Macintosh, which had an operating system that worked only on its own hardware, from the environment that Microsoft was creating, in which its operating system could be used on hardware made by many different companies.”
― Walter Isaacson, Steve Jobs

“Through feedback, said Wiener, Bigelow, and Rosenblueth, a mechanism could embody purpose.

Even today, more than half a century later, that assertion still has the power to fascinate and disturb. It arguably marks the beginning of what are now known as artificial intelligence and cognitive science: the study of mind and brain as information processors. But more than that, it does indeed claim to bridge that ancient gulf between body and mind—between ordinary, passive matter and active, purposeful spirit. Consider that humble thermostat again. It definitely embodies a purpose: to keep the room at a constant temperature. And yet there is nothing you can point to and say, "Here it is—this is the psychological state called purpose." Rather, purpose in the thermostat is a property of the system as a whole and how its components are organized. It is a mental state that is invisible and ineffable, yet a natural phenomenon that is perfectly comprehensible.

And so it is in the mind, Wiener and his colleagues contended. Obviously, the myriad feedback mechanisms that govern the brain are far more complex than any thermostat. But at base, their operation is the same. If we can understand how ordinary matter in the form of a machine can embody purpose, then we can also begin to understand how those three pounds of ordinary matter inside our skulls can embody purpose—and spirit, and will, and volition. Conversely, if we can see living organisms as (enormously complex) feedback systems actively interacting with their environments, then we can begin to comprehend how the ineffable qualities of mind are not separate from the body but rather inextricably bound up in it.”
― M. Mitchell Waldrop, The Dream Machine: J.C.R. Licklider and the Revolution That Made Computing Personal

“After a few weeks Jobs finally had enough. “Stop!” he shouted at one big product strategy session. “This is crazy.” He grabbed a magic marker, padded to a whiteboard, and drew a horizontal and vertical line to make a four-squared chart. “Here’s what we need,” he continued. Atop the two columns he wrote “Consumer” and “Pro”; he labeled the two rows “Desktop” and “Portable.” Their job, he said, was to make four great products, one for each quadrant. “The room was in dumb silence,” Schiller recalled.”
― Walter Isaacson, Steve Jobs