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“Ignoring isn’t the same as ignorance, you have to work at it.”
― The Handmaid's Tale
― The Handmaid's Tale

“Heuristics also have a measurement or value associated with them—the duration for an animation or the red-green-blue values for an onscreen color, but there isn’t a similar “arrow of improvement” that always points the same way. Unlike evaluating algorithms, heuristics are harder to nail down. For instance, how quickly should a scrolling list glide to a stop after you’ve flicked it? We always made demos to evaluate the possibilities.”
― Creative Selection: Inside Apple's Design Process During the Golden Age of Steve Jobs
― Creative Selection: Inside Apple's Design Process During the Golden Age of Steve Jobs

“I am just as far away from Alice with an I.Q. of 185 as I was when I had an I.Q. of 70. And this time we both know it.”
― Flowers for Algernon
― Flowers for Algernon

“We used algorithms and heuristics like they were the left and right sides of our collective product development brain. Employing each involved an interplay of craft and taste, and we always tried to strike the correct balance. Algorithms and heuristics must coordinate to make a great high-tech product.”
― Creative Selection: Inside Apple's Design Process During the Golden Age of Steve Jobs
― Creative Selection: Inside Apple's Design Process During the Golden Age of Steve Jobs

“it’s crucial to make the right call about whether to use an algorithm or a heuristic in a specific situation. This is why the Google experiment with forty-one shades of blue seems so foreign to me, accustomed as I am to the Apple approach. Google used an A/B test to make a color choice. It used a single predetermined value criterion and defined it like so: The best shade of blue is the one that people clicked most often in the test. This is an algorithm.”
― Creative Selection: Inside Apple's Design Process During the Golden Age of Steve Jobs
― Creative Selection: Inside Apple's Design Process During the Golden Age of Steve Jobs

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