Brent

“it’s crucial to make the right call about whether to use an algorithm or a heuristic in a specific situation. This is why the Google experiment with forty-one shades of blue seems so foreign to me, accustomed as I am to the Apple approach. Google used an A/B test to make a color choice. It used a single predetermined value criterion and defined it like so: The best shade of blue is the one that people clicked most often in the test. This is an algorithm.”
― Ken Kocienda, Creative Selection: Inside Apple's Design Process During the Golden Age of Steve Jobs

“Ignoring isn’t the same as ignorance, you have to work at it.”
― Margaret Atwood, The Handmaid's Tale

“I am just as far away from Alice with an I.Q. of 185 as I was when I had an I.Q. of 70. And this time we both know it.”
― Daniel Keyes, Flowers for Algernon

“We used algorithms and heuristics like they were the left and right sides of our collective product development brain. Employing each involved an interplay of craft and taste, and we always tried to strike the correct balance. Algorithms and heuristics must coordinate to make a great high-tech product.”
― Ken Kocienda, Creative Selection: Inside Apple's Design Process During the Golden Age of Steve Jobs