Conor McCarthy

“But the teacher works to convince his class to part with resources—time, attention, effort—and if they do, they will be better off when the term ends than they were when it began.”
― Daniel H. Pink, To Sell Is Human: The Surprising Truth About Moving Others

“Persuasion psychology expert Robert Cialdini”
― James Muir, The Perfect Close: The Secret To Closing Sales - The Best Selling Practices & Techniques For Closing The Deal

“Christianity spread across northern Europe more or less from west to east, slowly, but with greater speed after 950 or so. Ireland was first, in the fifth and sixth centuries; there followed Pictish Scotland, England and central Germany in the seventh century, Saxony – by force as we have seen – after Charlemagne’s conquests in the eighth, Bulgaria, Croatia and Moravia in the ninth, Bohemia in the tenth, Poland, Rus’ (covering parts of European Russia and Ukraine) and Denmark in the late tenth, Norway, Iceland and Hungary in the years around 1000, Sweden more slowly across the eleventh century.3 Only the far north-east of Europe was left out of this, the Baltic- and Finnish-speaking lands, the former of which would eventually, in the thirteenth century, turn into the only large and powerful pagan polity in medieval Europe, Lithuania, before its grand dukes went Christian as late as 1386–87.”
― Chris Wickham, Medieval Europe

“Once we realize that perception is the backbone of reality, each of us is forced to take responsibility for the life we create and the way we choose to view the world.”
― Nigel C. Benson, The Psychology Book: Big Ideas Simply Explained