Nicholas Carey

“Let us find the dam snack bar," Zoe said. "We should eat while we can."
Grover cracked a smile. "The dam snack bar?"
Zoe blinked. "Yes. What is funny?"
"Nothing," Grover said, trying to keep a straight face. "I could use some dam french fries."
Even Thalia smiled at that. "And I need to use the dam restroom."
...
I started cracking up, and Thalia and Grover joined in, while Zoe just looked at me. "I do not understand."
"I want to use the dam water fountain," Grover said.
"And..." Thalia tried to catch her breath. "I want to buy a dam t-shirt.”
― Rick Riordan, The Titan’s Curse

“What if we promoted, like, Adidas shoes?’ Percy wondered. ‘Would that make Nike mad enough to show up?" Leo smiled nervously. Maybe he and Percy did share something else – a stupid sense of humour. "Yeah, I bet that would totally be against her sponsorship deal. THOSE ARE NOT THE OFFICIAL SHOES OF THE OLYMPICS! YOU WILL DIE NOW!”
― Rick Riordan, The Blood of Olympus

“The reason that the rich were so rich, Vimes reasoned, was because they managed to spend less money.

Take boots, for example. He earned thirty-eight dollars a month plus allowances. A really good pair of leather boots cost fifty dollars. But an affordable pair of boots, which were sort of OK for a season or two and then leaked like hell when the cardboard gave out, cost about ten dollars. Those were the kind of boots Vimes always bought, and wore until the soles were so thin that he could tell where he was in Ankh-Morpork on a foggy night by the feel of the cobbles.

But the thing was that good boots lasted for years and years. A man who could afford fifty dollars had a pair of boots that'd still be keeping his feet dry in ten years' time, while the poor man who could only afford cheap boots would have spent a hundred dollars on boots in the same time and would still have wet feet.

This was the Captain Samuel Vimes 'Boots' theory of socioeconomic unfairness.”
― Terry Pratchett, Men at Arms: The Play