Molly

“There is a simple way to package information that, under the right circumstances, can make it irresistible. All you have to do is find it.”
― Malcolm Gladwell, The Tipping Point: How Little Things Can Make a Big Difference

“If you want to bring a fundamental change in people's belief and behavior...you need to create a community around them, where those new beliefs can be practiced and expressed and nurtured.”
― Malcolm Gladwell, The Tipping Point: How Little Things Can Make a Big Difference

“Economists often talk about the 80/20 Principle, which is the idea that in any situation roughly 80 percent of the “work” will be done by 20 percent of the participants. In most societies, 20 percent of criminals commit 80 percent of crimes. Twenty percent of motorists cause 80 percent of all accidents. Twenty percent of beer drinkers drink 80 percent of all beer. When it comes to epidemics, though, this disproportionality becomes even more extreme: a tiny percentage of people do the majority of the work.”
― Malcolm Gladwell, The Tipping Point: How Little Things Can Make a Big Difference

“That is the paradox of the epidemic: that in order to create one contagious movement, you often have to create many small movements first.”
― Malcolm Gladwell, The Tipping Point: How Little Things Can Make a Big Difference