Molly

“A study at the University of Utah found that if you ask someone why he is friendly with someone else, he’ll say it is because he and his friend share similar attitudes. But if you actually quiz the two of them on their attitudes, you’ll find out that what they actually share is similar activities. We’re friends with the people we do things with, as much as we are with the people we resemble. We don’t seek out friends, in other words. We associate with the people who occupy the same small, physical spaces that we do.”
― Malcolm Gladwell, The Tipping Point: How Little Things Can Make a Big Difference

“The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire.”
― Malcolm Gladwell, The Tipping Point: How Little Things Can Make a Big Difference

“If you want to bring a fundamental change in people's belief and behavior...you need to create a community around them, where those new beliefs can be practiced and expressed and nurtured.”
― Malcolm Gladwell, The Tipping Point: How Little Things Can Make a Big Difference

“There are exceptional people out there who are capable of starting epidemics. All you have to do is find them.”
― Malcolm Gladwell, The Tipping Point: How Little Things Can Make a Big Difference