Sara

“It’s possible to build a single, complete customer view. Organizations have always had a lot of data about their customers — personal details, transaction details, communications, and interactions with the organization. But the data could be locked in various legacy systems, duplicated, fragmented, and inconsistent.”
― Gary O'Brien, Digital Transformation Game Plan: 34 Tenets for Masterfully Merging Technology and Business

“tool called Qualaroo?” asked Rich, the lead developer. “It allows us to poll people when they go toward the back button or try to leave the page.”
― Melissa Perri, Escaping the Build Trap: How Effective Product Management Creates Real Value

“key measure we have seen used successfully as a guide to whether your organization is changing is the amount of work being done that was prior to the transformation versus new work born from it.”
― Gary O'Brien, Digital Transformation Game Plan: 34 Tenets for Masterfully Merging Technology and Business

“Strategies are interconnecting stories told throughout the organization that explain the objective and outcomes, tailored to a specific time frame. We call this act of communicating and aligning those narratives strategy deployment.”
― Melissa Perri, Escaping the Build Trap: How Effective Product Management Creates Real Value