Sara

“key measure we have seen used successfully as a guide to whether your organization is changing is the amount of work being done that was prior to the transformation versus new work born from it.”
― Gary O'Brien, Digital Transformation Game Plan: 34 Tenets for Masterfully Merging Technology and Business

“A good company strategy should be made up of two parts: the operational framework, or how to keep the day-to-day activities of a company moving; and the strategic framework, or how the company realizes the vision through product and service development in the market.”
― Melissa Perri, Escaping the Build Trap: How Effective Product Management Creates Real Value

“It’s possible to build a single, complete customer view. Organizations have always had a lot of data about their customers — personal details, transaction details, communications, and interactions with the organization. But the data could be locked in various legacy systems, duplicated, fragmented, and inconsistent.”
― Gary O'Brien, Digital Transformation Game Plan: 34 Tenets for Masterfully Merging Technology and Business

“You can learn more about HEART metrics in Rodden’s article, “How to Choose the Right UX Metrics for Your Product.”
― Melissa Perri, Escaping the Build Trap: How Effective Product Management Creates Real Value