Sara

“we need to break the success metrics into something we can measure on a shorter time scale. We call this the team goal, and it’s how we measure the success of the option.”
― Melissa Perri, Escaping the Build Trap: How Effective Product Management Creates Real Value

“A good company strategy should be made up of two parts: the operational framework, or how to keep the day-to-day activities of a company moving; and the strategic framework, or how the company realizes the vision through product and service development in the market.”
― Melissa Perri, Escaping the Build Trap: How Effective Product Management Creates Real Value

“Strategies are interconnecting stories told throughout the organization that explain the objective and outcomes, tailored to a specific time frame. We call this act of communicating and aligning those narratives strategy deployment.”
― Melissa Perri, Escaping the Build Trap: How Effective Product Management Creates Real Value

“It’s possible to build a single, complete customer view. Organizations have always had a lot of data about their customers — personal details, transaction details, communications, and interactions with the organization. But the data could be locked in various legacy systems, duplicated, fragmented, and inconsistent.”
― Gary O'Brien, Digital Transformation Game Plan: 34 Tenets for Masterfully Merging Technology and Business